Publsh Group adds two wins to its portfolio

APRW has been appointed agency of record (AOR) for JDE Peet’s Singapore, covering its L’OR, OldTown, and Moccona brands.

Under the remit, the agency will lead integrated communications strategies to strengthen JDE Peet’s brand presence and consumer engagement in Singapore. Over the past year, APRW has partnered with several brands within the company’s portfolio, providing support across media relations, product launches, influencer engagement, experiential activations, and consumer storytelling.

Julie Chiang, Director at APRW, said, “Over the course of working together, we have built a strong partnership grounded in trust, collaboration, and a shared understanding of how to create meaningful brand storytelling that resonates with consumers.

“From premium lifestyle positioning to everyday coffee moments, it has been incredibly rewarding to support JDE Peet’s diverse portfolio of brands and bring their campaigns to life. We are excited to continue growing this partnership and supporting the brand’s next chapter in Singapore.” 

Montieth & Company (M&Co), a global specialist communications consultancy, has introduced M&Co Litigation Intelligence, a proprietary capability that helps law firms and their corporate and individual clients to pursue their litigation and communications objectives.

The capability combines its proprietary technology with litigation communications expertise, supporting legal teams in mapping stakeholders, analysing media ecosystems, predicting how developments will shape narratives, and evaluating reputational risk through data-driven analysis.

“Litigation has always been fought on two fronts - inside the courtroom and in the minds of the people whose opinions determine how litigation outcomes are understood and therefore whether they’ll be supported or opposed," said Montieth M. Illingworth (pictured), CEO and Global Managing Partner, Montieth & Company.

"M&Co Litigation Intelligence enables legal counsel to see those two fronts in a fully integrated perspective. This enables legal and communications to be more strategically and tactically aligned and effective."

"Managing reputation while advancing litigation objectives has always demanded foresight. The nuanced complexity of what must be analyzed, anticipated, and acted on, simultaneously and in real time, has outpaced what traditional approaches can deliver," M&Co Litigation Intelligence is built to navigate that complexity at scale and speed, and with the judgment that our seasoned litigation communications professionals bring. That is a game changer for our industry and our clients," said Katarina Garner, Global Senior Director, Montieth & Company. 

Hong Kong-headquartered PLUG has expanded into Singapore, establishing a new office led by Managing Director Jolin Ng.

The launch follows a soft opening in 2025 and strengthens the agency’s presence across Asia Pacific. The Singapore office provides integrated communications services spanning public relations, influencer marketing, social media and content.

Jolin brings more than 15 years of communications experience, having held senior roles at Hill+Knowlton Strategies, AKA Asia and W Communications Singapore. She first joined PLUG in Hong Kong in 2018 and has continued to work closely with the agency across markets.

According to PLUG, the Singapore operation has already secured clients including Stroke Support Station, Play Nation, Thekchen Choling Singapore, Airbnb, Driscoll’s and Pizza Hut.

Commenting on this, Lara Jefferies, Founder and Managing Director, PLUG said, “Expanding from Hong Kong to Singapore with Jolin, whom we've worked with for years, is a natural evolution. She brings deep experience in both cities, an analytical mind, fantastic connections and an innate understanding of the PLUG culture and passion for our work. With our expertise across both markets, we’re able to connect communities, unlock new collaborations and help brands operate more fluidly across Asia.”