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PROMPERÚ appoints public relations agency for Greater China
Industry update

PROMPERÚ appoints PR agency for Greater China

by Telum Media
2 December 2025 9:47 AM
1 min read

PROMPERÚ (Peruvian Export and Tourism Promotion Commission), the official tourism organisation of Peru, has appointed BrandStory as its public relations agency for Greater China. This collaboration aims to strengthen Peru’s destination profile and increase engagement with both media and travel trade sectors across the region. 
 
Echo Zhao, General Manager of BrandStory China, commented: “We are truly honored to be appointed as the official destination marketing partner of PROMPERÚ in the Greater China region. Peru is globally renowned for its cultural heritage and diverse landscape - from the mystical Machupicchu to the vibrant culinary capital of Lima, the country offers an array of captivating travel experiences. 
 
"Through multi-channel integrated communications, digital marketing and close collaboration with airlines and travel industry partners, we look forward to inspiring more travelers from China to discover and be inspired by this archaeological wonder.” 

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