PROMPERÚ (Peruvian Export and Tourism Promotion Commission), the official tourism organisation of Peru, has appointed BrandStory as its public relations agency for Greater China. This collaboration aims to strengthen Peru’s destination profile and increase engagement with both media and travel trade sectors across the region. 
 
Echo Zhao, General Manager of BrandStory China, commented: “We are truly honored to be appointed as the official destination marketing partner of PROMPERÚ in the Greater China region. Peru is globally renowned for its cultural heritage and diverse landscape - from the mystical Machupicchu to the vibrant culinary capital of Lima, the country offers an array of captivating travel experiences. 
 
"Through multi-channel integrated communications, digital marketing and close collaboration with airlines and travel industry partners, we look forward to inspiring more travelers from China to discover and be inspired by this archaeological wonder.” 

Christie Digital Systems has promoted Tsung Yi Chan to the role of Senior Public Relations Manager.

Based in Singapore, he spearheads the company’s PR strategy for the Asia-Pacific region, driving brand visibility through integrated communications, media engagement, and thought leadership. Tsung Yi works closely with regional teams to align initiatives and deliver impactful storytelling across platforms.
 
He first joined the audio and visual technologies company in 2014 as Public Relations Manager, Asia Pacific. Tsung Yi brings comms experience from his previous roles at POPULAR Singapore and ComfortDel.

Shirley Tay has been named Chief Executive Officer at Ogilvy Group Singapore, effective 1^st January 2026.

In her new role, she oversees the streamlined business operations of the Group’s agency brands in the market, including Ogilvy Singapore and Grey Singapore. Shirley will work with leaders across both brands, with each continuing to operate distinctly and serve their respective clients.

Kunal Jeswani will continue as CEO, Ogilvy Group ASEAN.