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Four Seasons Hotel Jakarta has appointed Yudith Dwi Astuti as Director of Public Relations and Marketing Communications.

In this role, she oversees the hotel's public relations, marketing communications and digital functions, leading initiatives to strengthen brand awareness, guest engagement and market positioning.

Yudith brings more than 20 years of experience across hospitality, media and marketing. Prior to joining Four Seasons Hotel Jakarta, she held senior public relations and marketing communications roles at Keraton at The Plaza, Grand Hyatt Jakarta, The Westin Jakarta, Gran Meliá Jakarta and Shangri-La Jakarta. 

Goldfield & Banks has expanded its strategic communications program with the appointment of SBCo to lead public relations and communications, as it accelerates brand strategy globally.

The fragrance company has a partnership with Prestige Brands Australia, which reflects the continued investment in building the profile of its luxury fragrances through a communications strategy spanning media, brand storytelling, partnerships and industry engagement.

SBCo, led by luxury communications specialist Sally Burleigh, will oversee media relations, strategic partnerships, industry profiling and brand storytelling for the portfolio through to the end of 2026. With more than two decades of experience across luxury, beauty, fashion, travel and lifestyle sectors, she has represented many of Australia's leading premium brands and founder voices, bringing relationships across consumer, business and trade media.

Sally said she was honoured to be partnering with the business’ key portfolio: "Prestige Brands Australia has curated an exceptional portfolio of globally respected luxury brands, each with a distinctive story and strong point of difference.

"I look forward to working alongside the brand founders, international executives and passionate Prestige Brands team to further build awareness and increased engagement for these remarkable houses in Australia.” 

Independent agency, In The Media PR, has onboarded 10 new travel and tourism clients over the past year. 

New clients include Frankston City Council and its three flagship festivals, Funfields Theme Park, Lone Pine Koala Sanctuary, Paul Bennet Airshows and GirlsTrek.

In The Media PR Co-founder, Oryana Angel, says this growth reflects the power of strong storytelling and a shift in public mood.

“With wars, cost of living pressures and a relentless news cycle, Australians are looking for stories that lift them up and give them something to look forward to,” she said.

“Tourism and travel brands have incredible stories to share and we’re excited to help tell them,” she adds.

“Whether it’s an ice sculptor transforming ice blocks into beautiful objects or long-time volunteers keeping a historic railway chugging, these stories are about real people and memorable experiences. That's exactly where former journalists thrive.”

The agency has also restructured its senior leadership team with veteran Nine Sydney former journalist, Laura Tunstall, promoted to Executive Campaign Director, while Queensland-based former ABC Journalist, Andrew Arthur, has moved up to Campaign Director, working alongside Amie Meehan, former 2GB Breakfast Newsreader, and Erin Maher, former Nine Radio national News Director.

Co-founder, Janyne Moore, says the momentum reflects the competitive edge of having former journalists running every account.

"Earned media isn't about sending a press release and hoping for the best. It's about understanding what makes a story and creating campaigns around that,” she said.

(Pictured: Oryana Angel and Janyne Moore)