Fairil Yeo leads AI strategy in new global role

PRCA APAC has launched the PRCA Thailand Conference and PRCA Thailand Awards 2026.

The conference will bring together communications professionals to explore key issues shaping the future of the industry, including leadership, trust, technology, reputation and the evolving role of communicators in a changing world.

The PRCA Thailand Awards recognise outstanding campaigns, teams, and individuals who are driving creativity, innovation and impact across the PR and communications industry.

Further details on the conference and awards are available online. 

Four Seasons Hotel Jakarta has appointed Yudith Dwi Astuti as Director of Public Relations and Marketing Communications.

In this role, she oversees the hotel's public relations, marketing communications and digital functions, leading initiatives to strengthen brand awareness, guest engagement and market positioning.

Yudith brings more than 20 years of experience across hospitality, media and marketing. Prior to joining Four Seasons Hotel Jakarta, she held senior public relations and marketing communications roles at Keraton at The Plaza, Grand Hyatt Jakarta, The Westin Jakarta, Gran Meliá Jakarta and Shangri-La Jakarta. 

Goldfield & Banks has expanded its strategic communications program with the appointment of SBCo to lead public relations and communications, as it accelerates brand strategy globally.

The fragrance company has a partnership with Prestige Brands Australia, which reflects the continued investment in building the profile of its luxury fragrances through a communications strategy spanning media, brand storytelling, partnerships and industry engagement.

SBCo, led by luxury communications specialist Sally Burleigh, will oversee media relations, strategic partnerships, industry profiling and brand storytelling for the portfolio through to the end of 2026. With more than two decades of experience across luxury, beauty, fashion, travel and lifestyle sectors, she has represented many of Australia's leading premium brands and founder voices, bringing relationships across consumer, business and trade media.

Sally said she was honoured to be partnering with the business’ key portfolio: "Prestige Brands Australia has curated an exceptional portfolio of globally respected luxury brands, each with a distinctive story and strong point of difference.

"I look forward to working alongside the brand founders, international executives and passionate Prestige Brands team to further build awareness and increased engagement for these remarkable houses in Australia.”