PRCA Mena will host its flagship Annual Conference on Thursday, 18
th September 2025.
This year’s edition will bring a refreshed format, with the NextGen Summit taking place in the second half of the day. The event will bring together seasoned professionals and emerging talent and is designed to spark meaningful discussion, learning and connection across the industry.
Conrad Egbert, Head of PRCA Mena, said: “This year’s conference brings the region’s communication community into one room - not just to share ideas, but to challenge them. By pairing the Annual Conference with the NextGen Summit, we’re creating a space where experience and ambition intersect to explore the future of our industry with depth, relevance and purpose.”
Sarah Waddington CBE, PRCA Interim CEO, added: "This event represents the best of what PRCA stands for – inclusion, innovation and collaboration. Mena continues to push the boundaries of communication and this conference is an opportunity to celebrate that progress while setting the tone for the future."
Early bird tickets available
here until 24
th July 2025 at 5.00 PM GST.
Events
PRCA Mena annual conference returns
by Telum Media
13 May 2025 4:00 PM
1 min read
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The UAE is entering what Edelman calls a “Golden Era of Earned”, where trust and discovery are coming together through AI. As the UAE increases its national AI integration across sectors, authenticity and earned credibility have become critical to visibility and influence.
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