PR News
Empyre Communications expands its portfolio with nine new wins

Empyre Communications expands portfolio with nine new wins

Dubai-headquartered PR and marketing agency, Empyre Communications, has secured nine new client wins across PR, social and digital as it continues to grow its regional footprint. The newly secured accounts span hospitality, F&B, education, and entertainment, and are as follows:

  • Address Beach Resort, a five-star beachfront destination in JBR.
  • Aldhafra Resort, Vignette Collection by IHG, IHG’s first Vignette Collection desert resort, set on the edge of the Rub’ al Khali.
  • Yas Plaza Hotels, a six-hotel collection offering a connected stay experience at the heart of Yas Island’s leisure and entertainment district.
  • Renaissance Business Bay Hotel, a lifestyle-led hotel located along the Dubai Water Canal.
  • Black Tap Dubai Mall, a dining destination bringing New York craft burger culture to Dubai through its burgers and CrazyShake milkshakes
  • Maki & Ramen, a UK-born modern Japanese restaurant which has expanded into the UAE.
  • Museum of Illusions, an interactive edutainment attraction located at Al Seef, featuring more than 60 optical illusion exhibits and forming part of the global Museum of Illusions network.
  • WIKIT, an augmented reality cricket concept at Emirates Golf Club, offering simulator-led gameplay alongside a social and dining environment.
  • Dwight School Dubai, part of the global Dwight Schools network and a full International Baccalaureate continuum.

Stephanie Farah, Founder and Managing Director of Empyre Communications, commented: “We are proud to see the agency’s client portfolio continue to grow across a range of sectors. Storytelling sits at the heart of our approach, and we look forward to working with each brand to shape clear, thoughtful narratives as they continue to build their presence in the region” 

Previous story

Proxima appoints former TEAM LEWIS marketing lead as Marketing Director

Next story

Sarah Kennedy moves in-house as Media & Partnerships Manager

You might also enjoy

Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

Grayling
Moves

Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

Tonic
Industry update

Tonic continues Australian growth with new client win

Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.

Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.

Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.

"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."