Australasian independent marketing and communications agency, Bastion, has expanded its corporate affairs capabilities with the acquisition of Australian boutique corporate advisory firm, Daymark.
The acquisition brings Daymark's senior advisory expertise, proprietary Sector - Technology, and client portfolio to Bastion, along with an AI-powered reputation intelligence platform, and offerings in reputation tracking and monitoring.
Daymark was founded 15 years ago by John Fergusson and Richard Peters, who will now lead the newly expanded Bastion Reputation corporate affairs practice, under the direction of Bastion's Managing Director of Corporate Communications and PR, Richard Chapman.
Richard Peters will be based in Sydney, with John Fergusson and the Daymark team joining Bastion’s Melbourne hub in Cremorne.
Founding Director of Daymark, Richard Peters, said the decision to join Bastion was driven by a shared commitment to delivering high-impact, values-led work for clients navigating complexity in a fast-moving environment.
"Joining a wider team that spans insights and research, creative, media, digital, PR, and customer experience, allows us to elevate our offering while staying true to our core strength - helping organisations build, manage, protect or restore their reputation with clarity, confidence and credibility.
"Aligning with Bastion strengthens our ability to support clients through any challenge, whether that’s reputation building, issue navigation, or government engagement, making us true problem solvers."
The acquisition brings Daymark's senior advisory expertise, proprietary Sector - Technology, and client portfolio to Bastion, along with an AI-powered reputation intelligence platform, and offerings in reputation tracking and monitoring.
Daymark was founded 15 years ago by John Fergusson and Richard Peters, who will now lead the newly expanded Bastion Reputation corporate affairs practice, under the direction of Bastion's Managing Director of Corporate Communications and PR, Richard Chapman.
Richard Peters will be based in Sydney, with John Fergusson and the Daymark team joining Bastion’s Melbourne hub in Cremorne.
Founding Director of Daymark, Richard Peters, said the decision to join Bastion was driven by a shared commitment to delivering high-impact, values-led work for clients navigating complexity in a fast-moving environment.
"Joining a wider team that spans insights and research, creative, media, digital, PR, and customer experience, allows us to elevate our offering while staying true to our core strength - helping organisations build, manage, protect or restore their reputation with clarity, confidence and credibility.
"Aligning with Bastion strengthens our ability to support clients through any challenge, whether that’s reputation building, issue navigation, or government engagement, making us true problem solvers."
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