PR News
Left to Right: Matt McDonald, Chris Mehigan

Penta rolls out AI-powered stakeholder engagement practice

Penta has announced the launch of the Penta AI Practice. The new offering builds on the firm’s stakeholder intelligence platform, and is supported by the AI Innovation & Build Lab, a technical hub comprised of coders, builders, strategists, and AI governance professionals to design, pilot, and deploy new AI solutions.

The Penta AI Practice consists of three core pillars: AI Advisory and Governance, AI + Reputation Management, and Agentic Execution and Integration. It's led by an internal team of AI practitioners, including Chris Mehigan, APAC Lead (pictured right); Lauren Wolfson, Intelligence Lead; and Trevor Watkins, Technology Lead.

“AI is reshaping how information spreads, how perceptions form, and how reputations are won or lost. Penta is built to solve complex stakeholder challenges, and AI accelerates our ability to do that,” said Matt McDonald, CEO, Penta Group (pictured left). “We don’t just advise on AI, we build with it. That’s what makes our AI practice different.”

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Vero partners CJT on pro bono communications support

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“Journalists today are working under increasing pressure, both professionally and emotionally,” said Nitikarn Ladasathean, Media Relations Director at Vero in Thailand. “Through this collaboration with the Centre for Journalism and Trauma Asia Pacific, Vero aims to contribute to a more sustainable media ecosystem by supporting journalists beyond just the stories they produce.”

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Shanty brings experience in luxury hospitality communications, with a portfolio that includes W Bali - Seminyak, The Westin Resort Nusa Dua, Bali, and Bulgari Resort Bali.