Pead launches standalone creative agency

New Zealand-based communications agency, Pead, has announced the launch of a standalone creative agency, All Eyes. The agency will be led by Pead Partner, Sarah Munnik, and creatively by Creative Director, Genevieve Chunn.

With a core team of four full-time staff and a network of more than 20 partners, the agency has also secured two foundation clients, Lodestone Energy and Best Foods, alongside a number of other businesses.

Sarah explained that All Eyes brings together everything you expect from a creative agency, with an addition of Pead's earned attention capabilities.

"Pead has supported clients on creative work for years and they've come back to us time and time again because we deliver results, irrespective of the size of the brief. Now we've launched All Eyes to scale that offering and refine it further," she said.

"The new agency removes the barriers and layers clients often experience with traditional advertising models, by bringing together a team of specialised and experienced contractors based on the brief and problem the client needs to solve.

"Our network of experienced specialists means that regardless of the size of the brief we’re able to move quickly and efficiently, something many companies have told us they are looking for in their agency partners. It means clients pay for the work, not layers of a big team."

Founder and Executive Chair of Pead, Deborah Pead, said: "It's always been a hallmark of Pead to take a bold creative approach to brand-building PR, work designed to earn attention first, not just buy it. All Eyes is the natural evolution of that thinking, and it's rewarding to see that approach scaled under the next generation of partners growing the business."

^{(Pictured, from left: Hannah Durojaiye, Sarah Munnik, Genevive Chunn, and Niamh Scully)}