Odi Nutrition taps agency to lead PR work in Australia

PR and communications agency, GLOWBORED PR, has been appointed by children’s nutrition brand, Odi Nutrition, to lead its Australian PR and communications strategy, supporting the brand's expansion into the Australian market.

Under the new appointment, GLOWBORED PR will deliver an integrated communications programme spanning earned media, thought leadership, corporate profiling, retail communications, and creator engagement. The agency will support key retail milestones, product launches, and broader business storytelling as the company establishes its Australian presence.

“We’re incredibly excited to partner with Odi Nutrition at such a significant moment in the company’s journey,” said Jeremy Hansen, Founder & Managing Director of GLOWBORED PR.

“Odi Nutrition has already achieved remarkable success in New Zealand by addressing a genuine need with products grounded in science and nutrition. As the brand enters the Australian market, there is an enormous opportunity to build meaningful conversations around children’s nutrition, educate families, and introduce Australian parents to a brand that is already trusted across the Tasman.”