Ellijahna Victoria is promoted to Assistant Director – Media, Army Headquarters

PR and communications agency, GLOWBORED PR, has been appointed by children’s nutrition brand, Odi Nutrition, to lead its Australian PR and communications strategy, supporting the brand's expansion into the Australian market.

Under the new appointment, GLOWBORED PR will deliver an integrated communications programme spanning earned media, thought leadership, corporate profiling, retail communications, and creator engagement. The agency will support key retail milestones, product launches, and broader business storytelling as the company establishes its Australian presence.

“We’re incredibly excited to partner with Odi Nutrition at such a significant moment in the company’s journey,” said Jeremy Hansen, Founder & Managing Director of GLOWBORED PR.

“Odi Nutrition has already achieved remarkable success in New Zealand by addressing a genuine need with products grounded in science and nutrition. As the brand enters the Australian market, there is an enormous opportunity to build meaningful conversations around children’s nutrition, educate families, and introduce Australian parents to a brand that is already trusted across the Tasman.”

Jodi Eastman has been welcomed at Built at as Communications and Stakeholder Engagement Manager in WA - working primarily on health projects. She was previously Manager, Communications and PR at St John of God Healthcare. Prior to this, Jodi worked in comms within the health insurance and government sectors in WA. 

Memac Ogilvy has appointed Yasser Hamdy as Managing Partner. Based in Dubai, Yasser oversees Memac Ogilvy PR’s client portfolio, providing strategic counsel to senior leaders and guiding integrated communications strategies across the agency’s key accounts.

Yasser has been with Memac Ogilvy for more than seven years, holding roles across Dubai and the wider region. His career spans the UAE, Saudi Arabia, Qatar and Egypt, where he has advised government entities and global and regional brands across sectors. Prior to joining Ogilvy, he held positions at BLJ Worldwide and Grey Group in Qatar.

“I’m excited to take on this role and continue building on the work we’ve done across the region. We have an incredible portfolio of clients and a hugely talented team, and I’m looking forward to working with both to deliver work that has a real impact, at a time when the region’s influence and relevance on the global stage continues to grow,” said Yasser on his appointment.