InsideOut PR adds new client to its portfolio

Archetype has promoted Sophie Payne to Head of Communications in Sydney. She joined the agency in 2024, initially as Principal Consultant.

Sophie brings experience both in-house and agency-side across Australia and the UK, including roles at Nelson Bostock (now Accenture Song), Google, and Babel PR.

In her new role, Sophie will head up Archetype's communications practice, partnering with global and local technology brands to develop strategic communications strategies. She is also responsible for evolving the agency’s communication offer as AI shapes how brands build visibility, authority, and trust. 

Talisa Clavijo has joined Super Consumers Australia as Head of Strategic Communications. She has worked across communications and marketing as a strategist, consultant and account manager, with experience spanning AI, healthcare and HR technology. Prior to joining Super Consumers Australia, Talisa held in-house and consulting roles with organisations including AlayaCare, SugarCRM and Employment Hero.  

Alexander Clampett has been welcomed at Foxtel Group as Communications Manager - Entertainment. He was at SBS Australia for more than three years as Communications Specialist. Prior to this, Alexander worked agency-side at HERO and Original Spin.