North Seventy Five, part of European communications network Paritee, has announced the appointment of Kirsty O’Connor as Managing Director.
In her new role, she focuses on driving innovation and intelligence, develops the agency’s AI offering with support from Paritee’s AI team and the newly acquired sister agency, Truth Consulting. Prior to joining, Kirsty spent the last nine years building an Innovation Hub for Burson, focusing on digital, data and artificial intelligence integration and productisation.
Co-Founder and Managing Partner at North Seventy Five, Lisa Welsh, said: “We launched North Seventy Five in response to a clear market pull: clients want senior-led, agile, locally rooted teams with the ability to solve complex challenges at speed. With Kirsty’s appointment we continue to deliver on that promise. She has a unique skillset in communications and a proven history of transforming and innovating, not only client briefs but training talent in new communications skills. We are delighted to have her onboard with immediate effect.”
“There has never been a bigger opportunity for those working in communications,” said Kirsty. “The agency model is evolving at speed once again, and so are the skillsets required to work in them. Joining North Seventy Five is truly special as we can rewrite the agency model completely.”
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Jonty Summers (pictured) will start a new role at Burson as Head of Corporate Affairs in Dubai at the end of June. He joins from Hanover, where he spent ten years as Regional Managing Director, establishing and running Hanover's advisory business in the Middle East.
“We are thrilled to welcome a leader of Jonty’s calibre to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson.
“In a region as dynamic and fast-paced as the Middle East, clients require senior counsellors who combine a deep, nuanced understanding of the region with a proven track record of delivering results. Jonty embodies this. He has over 20 years of experience providing strategic, C-suite-level counsel to top-tier organisations, helping them navigate challenges, growth, and transformation. His expertise will be a tremendous asset, and I am confident he will play a pivotal role in continuing to elevate our corporate offering and helping our clients win in this complex environment.”
Jonty's career includes senior leadership roles at Edelman, where he was Senior Vice President for corporate practice across the Middle East. Prior to this, Jonty was Managing Director at Bladonmore in London, before transferring to Abu Dhabi in 2009. He began his career as a journalist and then worked in publishing in London.
"Having spent my career helping organisations build and protect their reputations through periods of transformation, growth and change, I am excited to join Burson as it continues to grow and evolve its offering across the Middle East,” said Jonty.
“This is one of the world’s most dynamic and strategically important regions, and organisations here face both extraordinary opportunities and increasingly complex operating environments. Burson's sector expertise, global reach and local relevance position it exceptionally well to help clients navigate, lead and grow in this breathtakingly disruptive landscape."
Paritee-backed North Seventy Five has expanded its operations into Abu Dhabi. The move marks a pivotal step in the communications agency's growth strategy and responds to growing demand from clients operating in the UAE capital.
"Abu Dhabi is a distinct and extraordinary market in its own right. Between us, Iman and I have advised its governments, institutions, and businesses for over two decades. The emirate demands communications expertise that is as deeply rooted in local context as it is globally connected, and we are proud to bring North Seventy Five's full capabilities to the clients building its future,” said Lisa Welsh, Co-Founder & Managing Partner, North Seventy Five.
The agency offers its full suite of integrated communications services to Abu Dhabi clients, including strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communications, crisis response, and data intelligence, all delivered by senior and bilingual advisors embedded in the region.
Australasian independent marketing and communications agency, Bastion, has appointed Sharon Adams as Head of Operations. In the role, she will work closely with the agency's leadership team to strengthen operational efficiency, support cross-disciplinary collaboration, and further evolve the agency's integrated model.
Based in Melbourne, Sharon joins the agency with more than two decades' experience leading operations across agencies and creative businesses. She brings expertise in agency operations, workflow optimisation, resource management, and integrated delivery, with prior senior operational leadership roles at Plus Also Studios (Howatson+ Co), CHEP Network, and Clemenger BBDO.
Cheuk Chiang, Bastion Group CEO, said the appointment reflects Bastion's continued investment in building the infrastructure and capability required for its next phase of growth.
"Sharon is an exceptional operational leader with a proven ability to bring together people, process and capability in a way that drives stronger performance," he said.
"As Bastion continues to grow and deliver increasingly integrated solutions for clients, strengthening our operating model is critical. Sharon’s experience and leadership will help ensure we continue to scale effectively while maintaining the agility and collaboration that sets Bastion apart, putting both our business and our clients in a stronger position of strength for future growth."
Sharon said: "Bastion has built an incredibly strong reputation for delivering integrated thinking and modern marketing solutions that genuinely connect with audiences.
"What attracted me to the business was its entrepreneurial spirit, ambitious growth trajectory and commitment to collaboration across disciplines. I'm looking forward to helping strengthen the operational foundations that support great work, great people and continued growth."
(Pictured: Cheuk Chiang and Sharon Adams)