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Gulf-based communications consultancy firm Narrative Shapers and PR Academy, a UK-based PR training firm, have signed an agreement to collaborate on developing and rolling out training courses and workshops across the Gulf region.
The agreement covers a range of disciplines, from internal communications to crisis issues, strategic communications, change management, digital engagement, sustainability and artificial intelligence. Workshops will be provided over the course of one to two days and can be delivered either on-site or in the UK.
The team said that the purpose behind the partnership is to ensure that marketers and public relations practitioners understand the theory and can apply best-practice frameworks and approaches, with the aim of transforming how they practise communications for themselves, their organisations, and their countries.
“Having worked in the Gulf for over two decades in the fields of communications and marketing, I know how much I would have benefited from these training courses,” said Alex Malouf (pictured left), Founder and Managing Partner, Narrative Shapers.
“For the first time, in-house teams and executives will be able to benefit from the best possible learning delivered in the Gulf. Best practices, including local examples, will be anchored in theory, and attendees will be engaged in learning that is both engaging and informative as we help them to better tell the region’s stories both at home and abroad.”
“The Gulf region is one of the most exciting public relations markets today, and what stands out is the ambition to tell the region’s story on a global scale. What we are here to do is to provide Gulf-based professionals with the means and the tools to be able to best tell their stories through face-to-face training in partnership with Narrative Shapers,” said PR Academy Director, Ann Pilkington (pictured right).
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