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MPRA
Industry update

MPRA 2025 announces winners

by Telum Media
3 December 2025 3:23 AM
1 min read

PRCA Malaysia hosted the 17th Malaysia Public Relations Awards (MPRA) on 28 November 2025, under the theme “Connections”.

The awards recognise work by practitioners, agencies, organisations and media that has advanced strategic communications in Malaysia. A total of 104 awards were presented across 35 categories, including 42 gold, 35 silver and 23 bronze awards.

Campaign of the Year went to Astro Malaysia for the in-house category and bzBee Consult for the agency category. The Leadership Award was presented to Yasmin Ahmad Merican.

Award recipients include:

Best PR-Led Integrated Campaign: Agency

  • H/Advisors Klareco Malaysia
  • INK PR
  • ShekhinahPR


Best PR-Led Integrated Campaign: In-house

  • Astro Malaysia
  • Taylor’s University
  • L’Occitane Malaysia


Financial Communications Award: Agency

  • Swan Consultancy


Financial Communications Award: In-house

  • CIMB Malaysia


The full list of winners is available here.

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