PR News
<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Miles Alexander takes on lead role at engineering firm</span>

Miles Alexander takes on lead role at engineering firm

Miles Alexander has been appointed Communications, Marketing and Public Affairs Lead - Infrastructure, Australia at global engineering, construction, and project management firm, Bechtel. He made the move after more than five and a half years at Thrive PR + Communications, where he was most recently Group Account Director.

In the newly created role for the region, Miles will help promote and build Bechtel's reputation within Australia's infrastructure and engineering sector. His remit will span the full marketing communications gamut including media relations, executive thought leadership, owned and paid media strategy, strategic partnerships, and industry engagement.

On the new role, Miles said: "I'm incredibly excited to be stepping into this new role within Bechtel's global Infrastructure business. Few companies can point to a legacy of shaping nations through infrastructure, and in Australia that legacy began more than 70 years ago and includes some of the country’s most transformative projects in energy and mining as well as the soon-to-be-opened Western Sydney International Airport.

"For a communications professional, the opportunity to help tell the stories behind projects of such scale and significance is a privilege.

"I'm looking forward to shining a spotlight on the extraordinary people across Bechtel whose expertise is helping customers deliver critical infrastructure that creates jobs, strengthens economies, enhances resilience, expands access to energy and essential services, and leaves a lasting positive impact for communities." 

Previous story

AI rewards proof, not positioning: from visibility to believability

Next story

Ogilvy Group China appoints new CEO

You might also enjoy

3CPR
Industry update

3CPR launches AI-powered reporting dashboard

Specialist corporate and financial communications consultancy, 3CPR, has launched CLARIO, an AI-powered reporting dashboard.

CLARIO - standing for Clarity and Innovation - was developed in-house by 3CPR’s data scientist. It tracks media coverage outcomes and key programme metrics, allowing clients to access live reporting and download charts, graphs, and data for internal use.

According to the consultancy, unlike broader media monitoring platforms, CLARIO focuses on the work undertaken by 3CPR and the resulting outcomes. It has also enabled the agency to move from half-yearly or annual reporting to an always-on model, reducing the time required to compile reports manually.

3CPR Founding Partner, Paul Cheal, said: “Media outcomes remain a key metric for PR performance, but for too long we have been stuck using tedious, time-consuming spreadsheets and relying on reporting that focuses on hindsight. AI provides a generational opportunity to change our approach - linking our activity to tangible business outcomes and providing real time visibility of strategic opportunities.

“The CLARIO platform offers a near real time view of media outcomes, tailored to each organisation’s goals and KPIs. It provides significant time saving for PR teams and delivers greater transparency to clients.

“We have already received overwhelmingly positive feedback from our clients. In the spirit of lifting our profession as a whole, we are offering a white label version for corporates or agencies who want to revamp how they report on their proactive activities and media campaign outcomes.” 

NAB
Moves

NAB strengthens team with new Associate Director

The National Australia Bank has welcomed Mikkayla Mossop as Associate Director. She has wrapped up five years at the Victorian Chamber of Commerce and Industry, most recently as General Manager, Media and Corporate Affairs. Prior to this, Mikkayla worked in broadcast journalism at 3AW. 

Latest
Moves

Latest marcomms hire at Montigo Resorts

Sideka Shahul has started a new role as Senior Manager, Marketing Communications at Montigo Resorts.

Based in Singapore, she leads a suite of communications activities, including public relations, branding, reputation management, partnerships, and digital marketing for four properties in Indonesia and the U.K.

Sideka brings marketing communications experience from Raffles Hotel Singapore, CapitaLand, and KOP Properties.