The Ogilvy Group China has named Yong Yuan as Chief Executive Officer of the Group.
In the new role, Yong will oversee people, clients and growth across The Ogilvy Group in China, fostering collaboration across its public relations, influence, advertising, digital experience, and social capabilities. He will also strengthen alignment across the Group’s agency portfolio, including Ogilvy and Grey. Both agency brands will retain their distinct identities and continue serving clients independently.
Yong will report to Chris Reitermann, Chief Executive Officer of WPP Greater China. He brings experience in brand building, client development, and people leadership, and previously served as President of Ogilvy Advertising China.
Commenting on the appointment, Chris said, “I have had the privilege of working closely with Yong for 15 years and have seen firsthand the leader he has become. His strategic vision, integrity and unwavering commitment to our clients and people have earned him the trust and respect of colleagues and clients alike.
"His appointment reflects our long-term commitment to developing leadership from within and empowering proven talent to make an even greater impact. It gives me immense pride to see Yong step into this role, and I have every confidence in his ability to lead The Ogilvy Group China into its next chapter of growth. I look forward to continuing our partnership as we create even greater value for our clients.”
Yong added, “As I take on this broader Group leadership responsibility, I look forward to working closely with our teams across Ogilvy and Grey to strengthen collaboration, unlock new opportunities for our clients, and create an environment where our people can do the best work of their careers.”
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