Vanguard Logistics Services has named Erum Fatima Ansari as Head of Marketing and Communications, overseeing global marketing campaigns and public relations initiatives at the logistics company. Erum returned to the UAE from Canada, where she held marketing and communications roles at RSM Canada, Grant Thornton, and MarkiTech.AI. In the UAE, Erum has worked with PR firms including Hill+Knowlton Strategies (now Burson) and Yardstick Marketing Management.
 
“We’re excited to have Erum on board. Her marketing expertise will strengthen our brand identity and deepen stakeholder engagement, reinforcing Vanguard’s position as the trusted LCL leader in global logistics,” said Peter Lemperis, Chief Human Resources Officer at Vanguard Logistics.

Sarah Anderson has taken on a newly created role at the World Gold Council as Head of Communications, Asia Pacific. Based in Singapore, she oversees the regional communications strategy, including media relations, reputation management, events and internal communications.


Sarah brings two decades of communications experience across in-house and agency roles, having previously worked at organisations such as Sky, Aberdeen, and Cognito.

North Seventy Five, a new communications agency, has launched in the UAE to serve clients across the Middle East. Founded by industry veterans Lisa Welsh (pictured, left) and Iman Issa (pictured, right) with Paritee as its significant owner, the agency aims to craft high-impact communications that help clients solve complex challenges across the region while accelerating Paritee’s expansion and presence in the Middle East. 

“We launch in response to a clear market pull: clients want agile, locally rooted teams with the ability to solve complex challenges at speed. With Paritee as partner, its international network of agencies allows us to scale that promise across borders, disciplines and industries,” says Lisa Welsh, Co-Founder & Managing Partner of North Seventy Five.

The agency offers tailored integrated communications services spanning strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communication, crisis response and data intelligence.

“We want to provide the region with senior-led, culturally fluent teams that move faster and deliver more value than global incumbents, without compromising international reach or strategic depth. Becoming part of Paritee connects us with other agile, entrepreneurial agencies and extends our Middle Eastern roots to a broader international stage,” says Iman Issa, Co-Founder & Managing Partner of North Seventy Five.

The partnership also expands Paritee’s EMEA platform and establishes its first strategic foothold in Dubai, serving as a gateway to the MENA region. Alongside its agencies, Brands2Life (UK/US), Fenton Fitzwilliam (Ireland/Brussels), Geelmuyden Kiese (Denmark, Norway, Sweden), LHLK Gruppe (Germany) and RPP Group (Brussels, France, Spain, Italy), the addition of North Seventy Five enhances Paritee’s ability to serve clients across borders, secure international mandates as well as attract talent.

“The partnership with North Seventy Five is a testament to our disciplined expansion – building scale in markets that matter most to our clients. The founding partners, Iman and Lisa, are an exceptional addition to our growing multi-market coalition of agency leaders. This marks yet a further step in our ambition to establish Paritee as a bold challenger in the international communications landscape,” says Lars Erik Grønntun, Founder and Executive Chairman of Paritee.

North Seventy Five is also a founding member of the Alliance of Independent Agencies Middle East.