The Middle East Public Relations Association (MEPRA) will hold its KSA Leadership Majlis on 8th October 2025, in Riyadh. Under the theme "Powering Progress: Communications at the Crossroads of Innovation, Influence and Impact," the Majlis aims to bring together public relations and communications professionals from across the region and the world.
Confirmed speakers include Rabih El Amine, Founder of Alef International and the Lebanese Executives Council, who will deliver a keynote on "Communications in the Era of Transformation." Other distinguished speakers include:
- Monther Tayeb, MEPRA Fellow & Executive Board Member; Chair of the KSA Leadership Majlis Committee; Managing Director, Influential Communications
- Loma Jaber, Managing Director, Hewar Group
- Heba Fatani, MEPRA Strategy Board Member; Director General, RAK Government Media Office
- Hattan Alghalayani, MEPRA Strategy Board Member; Chief Communication Officer, Misk Foundation
Discussions will focus on the future of the communications industry, emphasising it not as a linear journey, but as a complex interplay of technological advancement, social influence, and meaningful impact. Speakers will highlight how true progress hinges on organisations embracing emerging technologies such as AI and 5G, while responsibly navigating their social, ethical, and environmental implications.
A dedicated session will also spotlight Saudi Arabia's approach to youth empowerment in communications, in line with Vision 2030. This conversation will explore how the Kingdom is fostering a vibrant environment for both local and international investment, positioning itself as a global leader in innovation driven by an empowered, future-ready generation.
The event will conclude with the MEPRA Fellowship Awards, recognising the highest level of membership awarded by the MEPRA Board to individuals who have made exceptional contributions to the PR and communications industry in the Middle East.
"Saudi Arabia's communications landscape is evolving at a breathtaking pace. We're seeing remarkable talent rise to meet a moment of extraordinary ambition. But with that promise comes the responsibility to build with intention and impact, to elevate the role of communications from tactical support to strategic driver," said Kate Midttun, Chairperson of MEPRA.
"The Majlis matters because it gives us space to pause and think collectively about where we're headed, not just as communicators, but as contributors to the Kingdom's future. As expectations rise and the stakes grow higher, the conversations we have here will shape how our industry grows, leads, and leaves a legacy."
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