PRHK has announced a new board for the 2025 - 2026 term. This year's board welcomes five new members, which includes professionals from agencies and academia, as well as 2025 Young Lions PR competition winner, Nicole Man.
- Chairperson: Penn Leung, CCG
- Deputy Co-Chairs: Carol Yeung, Golin; Annouchka Behrmann, FINN Partners
- Research Chair: David Ketchum, Current Asia
- Digital Co-Chairs: James Hacking, EY; Jesa Amparo, CCG
- Education & Mentorship Programme
- Chair: Kevin On, Hoffman
- Deputy Co-Chairs: Rachel Lau, MSL; Tana Zhang, Edelman
- Events Co-Chairs: Katie Forster, Amara Communications; Elizabeth Lui, Edelman
- Membership
- Chair: Cody Roberts, Genesis Partners
- Deputy Co-Chairs: Regina Chen, HKBU; Oscar Kwan, Golin
- Next Gen Chair: Nicole Man, Golin
- Partnerships & Sponsorships Chair: Mark Jackson, Reputation Works
- Honorary Secretary & ESG Committee Chair: Kiri Sinclair, Sinclair
- Treasurer: Simeon Mellalieu, Burson
"We’re proud to see the next generation stepping into leadership roles," said Penn. "Welcoming a Young Lions winner to the board reflects our belief in recognising and elevating emerging talent. It's this combination of experience and fresh thinking that will propel us forward and strengthen our community."
Additionally, PRHK has launched a research study to explore key areas such as agency performance, talent retention, AI and technology adoption, and client sentiment. Findings will be released later this year in two formats: a publicly available executive summary and a members-exclusive benchmarking report.
