PR News

Mad Hat Asia scores a new win

Mad Hat Asia has been selected by Ayam Brand for a 12-month retainer covering PR and communications. The appointment is Malaysia-focussed and it also covers Alce Nero, a sister brand under A. Clouet Malaysia.

The agency is responsible for strategic PR, media relations, influencer engagement, content development and campaign management.

Each brand targets distinct audiences, with Ayam Brand focusing on heritage and nutritional relevance, while Alce Nero aims to boost awareness in the health-conscious organic food segment.
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Loretta
Moves

Loretta Lui takes helm of executive comms and PR

The global investment management organisation, Franklin Templeton, has promoted Loretta Lui as Director, Executive Communications and PR.

Relocating from Hong Kong to London, she now leads global executive communications for the firm, overseeing CEO communications, core narrative development, and strategic media engagement aligned with the organisation’s business priorities and industry developments.

Loretta first joined the company in 2013 and was most recently Deputy Head of Corporate Communications, APAC. She also brings industry experience from previous roles at Freshfields Bruckhaus Deringer and City of London. 

Grayling
Moves

Grayling promotes Account Director in Singapore

Shirley Kettler has been elevated to Account Director at Grayling.

In her new capacity, she will lead strategic corporate communications and integrated campaign management for a portfolio of B2B clients, driving communications programmes across key sectors. 

Tonic
Industry update

Tonic continues Australian growth with new client win

Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.

Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.

Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.

"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."