Mad Hat Asia has renewed its partnership with several organisations. 

The agency has extended its collaboration with Al-Futtaim Group across Inditex's ZARA, Massimo Dutti, and Oysho. It has also renewed its work with PARKROYAL COLLECTION Pickering, Sofy, and Commonwealth Concepts, maintaining The Marmalade Pantry account while expanding its remit to include Bakery and Cook.

Alongside the client renewals, Mad Hat Asia has promoted Krisha Maree Ramos to Communications Director. In her new role, she leads communications strategy and stakeholder engagement across lifestyle, hospitality, beauty, and FMCG sectors.

A founding member of the Singapore office, Krisha has worked with local and regional clients, including The Dandy Collection, Foragers Group, PARKROYAL COLLECTION Pickering, S Aesthetics, Cadbury, and Toblerone.

Real Chemistry, an AI and insights-driven healthcare communications network, has announced the appointment of four senior international leaders and expanded its regional hub presence.

Kath Harrison has been named Group President, International Growth, based in Dubai. She leads international growth and delivery of end-to-end capabilities across global markets.

Kath also serves as General Manager of the Dubai office, to strengthen Real Chemistry’s presence in the Middle East and its ability to support clients in Asia Pacific and beyond. Most recently, Kath was President, International Markets at GCI Health, where she helped lead the company’s expansion across Europe, Asia and the Middle East.

Brandon Pletsch has been appointed President, Europe, based in Germany. Louise Clark takes on the role of President, Integrated Communications, Global, and Eleanor Read the role of President, Integrated Communications, Europe - both based in the UK.

The company’s strategy includes further strengthening its presence across its key international markets, including Europe, the Middle East, Asia Pacific and Latin America, through a combination of regional hubs and an expanded affiliate network. Initial investments include new hub offices in Munich, Zurich and Dubai, with additional hub enhancements and in-market team expansion planned later this year.
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“Healthcare companies today are operating in a far more complex, multi-market environment, and they need partners who can think and act globally while delivering locally,” said Suzanne Jacobs, Head of International Markets & Group President, Medical Communications. “By expanding our international leadership and strengthening our regional hub model, we are deepening our ability to support clients across borders - from molecule to market - with the consistency and integrated expertise required to drive meaningful impact worldwide.”

The Hoffman Agency has made two senior appointments in its Singapore office to strengthen client servicing across multiple geographies.

Akansha Rai (pictured left) has been appointed Senior Vice President, Client Partnerships. She will lead regional programmes spanning Southeast Asia, Greater China, and India for brands including Zoom, Oracle, Ripple, and Western Digital. Akansha brings close to two decades of experience across Asia Pacific, spanning stakeholder engagement, reputation management and policy communications.

Keng Wee Ng (pictured right) has joined as Vice President, Client Partnerships. He brings more than 16 years of communications experience across change and issues management, internal and external communications, government relations, and partnerships. Keng Wee spent close to a decade with communications agencies before moving in-house, where he led regional communications at WeWork and PropertyGuru.

Both Akansha and Keng Wee will report to Maureen Tseng, Managing Director, Southeast Asia.