Hubspot promotes team member to Director, International Comms

Malaysia-based integrated brand and growth consultancy, BrandForz, has launched its PR-to-Performance (P2P) model, an integrated approach that connects public relations, brand strategy, digital marketing, performance campaigns, and technology.

Developed by Aghilan (Alan) Ramachandran (pictured), CEO and Co-Founder of BrandForz, the P2P model brings reputation-building and business growth objectives together through one connected approach.

Operating from Malaysia and serving clients globally, BrandForz provides integrated solutions across strategic communications, corporate reputation, thought leadership, media engagement, branding, content strategy, digital marketing, and performance campaigns for B2B, B2C, and B2G organisations.

Commenting on the launch, Alan said: "For years, public relations has unfortunately been measured through outputs such as media coverage, AVE and PR values, while performance marketing has increasingly focused on clicks, leads and conversions. Both disciplines have evolved significantly, but businesses are still expected to choose between building reputation and driving measurable outcomes.

"Having worked across both communications and digital marketing, we saw an opportunity to bridge that divide. Businesses shouldn't have to decide whether they want credibility or commercial outcomes; they need both. That's what inspired us to develop the PR-to-Performance model."

He added: "AI is making content creation and campaign execution faster than ever, but technology alone cannot build trust. The brands that succeed will be those that combine strategic storytelling, human credibility, data, and technology into one connected growth strategy." 

Dwi Bima Joko Permono has stepped up to the role of Marketing Communications Manager at Swiss-Belinn Manyar, Surabaya.

In the new capacity, he leads a range of communications initiatives, spanning corporate communications and branding, press relations, crisis management, social media, and events.

Dwi Bima has accumulated more than five years of marketing communications experience from various organisations, including Lippo Malls and Luminor Hotel Sidoarjo. 

Smart metering company, Intellihub, has welcomed Lauren Indiveri as Head of Communications. She makes the move after several years at General Motors, where she was most recently Director of Communications for Asia Pacific and Central Asia.

Lauren has built a career of over two decades with appointments in Australia and the US, including as Vice President of Weber Shadnwick in Australia.