Honner joins global marketing and comms firm

Financial and corporate communications agency, Honner is joining FINN Partners. The move expands FINN's Asia Pacific footprint to Australia and taps into the country's fast-growing investment sector.

The 25-strong Honner team in Sydney will join FINN's global footprint, bringing its worldwide office count to 37, and expanding its APAC team to around 250 people.

Honner founder, Philippa Honner (pictured with FINN CEO, Peter Finn), joins FINN as Managing Partner and FINN Financial Services Practice Lead for APAC, with a mandate of expanding FINN’s financial services practice throughout the Asia Pacific region, including further building the agency’s foothold in the Australian market. She will also become a member of the APAC leadership team and work closely with regional leaders in Greater China, Hong Kong, India, Malaysia, Myanmar, Singapore, and Thailand.

In announcing the move, FINN Partners said the acquisition reflects Australia’s growing strategic importance in powering Asia’s evolving financial services ecosystem, spanning both traditional capital markets and the next generation of digital financial infrastructure.

Howard Solomon, FINN founding Managing Partner and APAC lead will oversee Honner.

"Australia is a key growth market in the region and one we have been looking at very carefully for years. This move further deepens our financial services expertise in APAC and gives us critical mass to support the growing demand from both local and global financial brands in the region. We are very pleased to welcome the Honner team and look forward to growing our collective presence.”

Peter Finn, FINN CEO and founding partner added: "This acquisition builds on the momentum we’ve established across APAC, including last year’s acquisition of RICE Communications. FINN’s APAC business has grown significantly, accounting for nearly 10 per cent of the firm’s global fees. With Honner joining the firm, FINN APAC now has approximately USD$19 million in fees, further strengthening our ability to serve clients seamlessly across the US, EMEA and APAC.”

Honner Founder, Philippa Honner said it was an exciting next step for the Honner team and the agency's clients: "Joining forces with FINN gives us an incredible platform to progress our ambitions to be the leading marketing and communications agency supporting corporate and financial brands across APAC. 

“We look forward to working closely with our FINN colleagues across the region and spending time with our clients to demonstrate the impact of tailored communications strategies across complex APAC markets.”

The agency will be known as “Honner, A FINN Partners Company”. All Honner employees will become FINN employees.