Honda Office, a Tokyo- and Singapore-based strategic communications consultancy, has announced the launch of PR Collective Asia, an advisory network designed to support Japanese enterprises in enhancing corporate reputation, brand trust, and leadership presence across Southeast Asia.
The network brings together communications leaders from Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines. It supports Japanese business decision-makers across three areas: strategic PR and integrated marketing, corporate and brand narrative development, and corporate communications.
The members of PR Collective Asia are:
- Tetsuya Honda, CEO, Honda Office
- Yvonne Koh, Founder & Managing Director, Saeloun Asia
- Matthew Underwood, Managing Director, Matterhorn Communications
- Sophis Kasemsahasin, Founder & CEO, Brand Foresight
- Andy See Teong Leng, Founder and Managing Director, Perspective Strategies
- Harry Tumengkol, Co-Founder and Partner, Image Dynamics
- Malyn Molina, President and COO, EON
“As ASEAN’s combined GDP approaches parity with Japan’s, the Southeast Asia region is now one of the most vital growth region for Japanese enterprises,” said Tetsuya, Founder of PR Collective Asia.
“Yet success in these markets requires more than translation of a domestic playbook. It requires business to meaningfully communicate based on understanding of local social, business, and communications nuances. PR Collective Asia was created to meet that need: enabling Japanese companies find their voice and leadership position within Southeast Asia’s fast-changing markets.”
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