Geneco has appointed W Communications as its public relations agency in Singapore, following a competitive pitch. The agency will handle PR duties including strategy and planning, content development, spokesperson profiling, and crisis management.
Meanwhile, The M Makers retains its remit on the social media front, continuing to manage Geneco's digital presence and engagement across platforms.
Commenting on the selection of agencies, Alex Chan, Head of Brand, Communications & Marketing, said, "Ultimately, the chosen agencies best serve the interests of Geneco's ambition to propel its growth, shown passion in building the brand further, and displayed their abilities to align with the strategic key approaches that we have set forth. We look forward to seeing exceptional work with tangible results with the newly appointed agencies, and we are confident that they will be able to #PowerTheChange with Geneco strongly ahead."
Meanwhile, The M Makers retains its remit on the social media front, continuing to manage Geneco's digital presence and engagement across platforms.
Commenting on the selection of agencies, Alex Chan, Head of Brand, Communications & Marketing, said, "Ultimately, the chosen agencies best serve the interests of Geneco's ambition to propel its growth, shown passion in building the brand further, and displayed their abilities to align with the strategic key approaches that we have set forth. We look forward to seeing exceptional work with tangible results with the newly appointed agencies, and we are confident that they will be able to #PowerTheChange with Geneco strongly ahead."
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