Former Time Out GCC Group Editor joins JBH PR

JBH PR has appointed Emilie Hill as Strategic Content Lead, strengthening the agency’s editorial and content capabilities as it continues to expand its integrated communications offering. At JBH, she works across the agency’s hospitality, lifestyle and corporate portfolio, focusing on content strategy, narrative development and campaign integration.

Emilie previously served as Editor of Time Out Dubai before stepping into the role of Group Editor at Time Out GCC, overseeing content strategy and editorial direction across the region. Prior to relocating to the Middle East, she worked across digital platforms for several UK national titles, including The Telegraph and Daily Mail.

“Emilie brings a deep understanding of how stories are commissioned, shaped and consumed, which is incredibly valuable for both our team and our clients. The industry has changed, and the expectation now is that communications needs to work across multiple platforms seamlessly. That’s something we’ve been building towards, and her appointment strengthens that significantly,” commented James Henderson, Founder of JBH PR. 

Emilie said, “The industry is changing quickly, and JBH is one of the few agencies that is actively evolving with it. There’s a strong focus on storytelling, relevance and how content travels, which really aligns with my background. I’m excited to be joining the team and helping shape the next phase of that growth.”