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Trans-Tasman integrated communications agency, Tonic Communications, has been appointed by Brisbane-headquartered Morgans Financial, to lead PR for its annual fundraiser, Big Dry Friday.
Starting immediately, Tonic will drive national awareness and participation for the campaign, led by recently appointed Brisbane-based Media and Communications Director, Amelia Oberhardt. The work will highlight Big Dry Friday's impact on rural and regional Australian communities.
Amelia said: "Big Dry Friday is a hugely successful and important initiative that has raised more than $9.5 million over the past eight years.
"We’re thrilled to be supporting the campaign in 2026 and helping drive even greater awareness and participation nationally. It’s exactly the kind of meaningful work Tonic is passionate about delivering."
Oge Ike has started at finance group, State Street, as Assistant Vice President, Client Communications APAC. She was at Aware Super as Senior Manager - External Affairs.
Oge holds in-house experience within the broadcast media and banking space, as well as agency-side at Example PR.
Strategic communications advisory, Hyde & Seek, has appointed Carla Montemayor as Senior PR Specialist. Based in Melbourne, she joins after finishing up as Senior Client Manager at The P.R. Group.
Previously based in the Philippines, Carla brings experience across VC, startups, and tech enterprises across APAC markets, having held senior roles at Kickstart Ventures and Klook.