PR News
Erin Maher

Former Nine Radio National News Director joins In The Media PR

Independent communications agency, In The Media PR, has bolstered its leadership team with the appointment of former Nine Radio National News Director, Erin Maher, as Campaign Director. She joins a line-up of Campaign Directors, which includes Laura Tunstall and Amie Meehan.

Erin's three-decade career in broadcast journalism includes coverage of four federal elections, three state elections, five Olympic Games, on the ground reporting in Jakarta in the wake of the 2004 Embassy bombing, as well as managing the 2GB newsroom's coverage of major events, such as the Christchurch earthquake, Cyclone Yasi, and the Black Summer bushfires.

In The Media PR's Co-founding Director, Janyne Moore, said Erin's appointment further strengthens the agency's position.

"Erin brings a wealth of experience shaping narratives in the national news cycle for decades. Her insight is invaluable to our team and to our clients as we continue to scale."

Co-founding Director, Oryana Angel, added: "Our agency model is built around deep newsroom experience, which gives us the edge in creating campaigns that cut through. Erin's appointment, alongside the calibre of our full team, reflects our commitment to delivering powerful outcomes for clients as we grow."

Erin's appointment follows a period of growth for In The Media PR, with new client wins including Dulux, Yates, OzHarvest, The Bill Crews Foundation, and Randstad.

To support its expanding portfolio, the agency has also welcomed Andrew Arthur as Senior Campaign Manager. He brings two decades of media experience, including leadership roles at the ABC's Gold Coast bureau and across regional Queensland.

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Agent99
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Agent99 kicks off its new quarter with a string of new clients

Independent PR agency, Agent99, has secured a series of new client wins in the new quarter, spanning wellness, lifestyle, AI, and thought leadership:

  • Australian immersive sound medicine studio, Frequency Lab, has tapped the agency to spearhead an announcement campaign, drive awareness through media and influencer engagement, and profile founder Kim Williams as an expert in the field.
  • Australian technology company, Digital Armour, has appointed Agent99 for the launch of its new offering, Impact40. The agency will support the launch by profiling Digital Armour's CEO and Co-Founder, Maria Padisetti, on AI’s impact on Australian businesses.
  • The Hatchery is continuing its partnership with Agent99 to lead PR for its 2026 Women UNLIMITED Leadership Summit. The agency will be focusing on driving attendance, and managing thought leadership and profiling opportunities for the summit's list of speakers.
  • Australian hard coolers and drinkware brand, Kodiak, has signed with the agency for a consumer-facing campaign.
  • In partnership with Fleur & Co., Agent99 will support the inaugural Southern Sydney Marine Expo event, celebrating the new Marina Bayside in Taren Point.

Founder and Director of Agent99, Sharon Zeev Poole, said: "As we enter the final months of 2025, we're seeing real momentum across several promising sectors, particularly in the wellness and AI space.

"We look forward to executing dynamic campaigns for these new clients and growing our roster in these speciality areas."

In addition to these new appointments, the agency has also celebrated ongoing client relationships in the lifestyle and consumer space with Click Frenzy and Hunter Valley Gardens re-signing for new campaigns.

Rebecomms
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Rebecomms secures PR role for Saudi representation in Lisbon

Dubai-based Rebecomms has been appointed PR partner for Invest Saudi at the upcoming Web Summit 2025 in Lisbon, taking place 10th to 13th November 2025.

Rebecomms is handling PR and media relations in the build-up to and during the event for Invest Saudi and participating entities, including the Special Integrated Logistics Zone Company (SILZ) and Quality of Life, one of the vision realisation programmes under Vision 2030.  At the summit, KSA is showcasing investment opportunities in the Kingdom, as well as highlighting its position as a global investment destination. 

(Pictured: Rebecca Rees, Founder, Rebecomms)

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Access Communications scores a new win in luxury sector

Access Communications has been selected as the official public relations agency for Jacob & Co.’s boutique grand opening at Takashimaya S.C., Singapore.

The agency will lead strategic media and influencer engagement as well as strengthen the brand’s visibility and desirability in the Singapore market.