Health and wellness communications agency, VIVA! Communications, has appointed Sophia 'Fifi' Heather as Account Director. She joined the agency with experience in strategic healthcare communications, having led campaigns across Australia, New Zealand and Ireland.

In the new role, Fifi will be responsible for managing a portfolio of pharmaceutical, biotech, and MedTech clients. Her remit also includes growing the agency's ethical healthcare practice, strengthening relationships with senior leaders in the industry, and supporting VIVA!'s expansion across APAC through its partnership with the Global Health Marketing & Communications network.

In addition to Fifi's appointment, the agency has promoted Sam Jacobs to Account Manager, and welcomed Lauren Corby and Alia Din as Senior Account Executives.

VIVA! Communications' Managing Director, Paul Jans, said: "These senior hires and internal promotion reflect the ongoing growth and evolution of our health communications agency.

"We're investing in talent to meet increasing demand, streamline operations, and sharpen our strategic direction. VIVA! now boasts one of the most formidable teams of healthcare communication professionals in Australia and APAC."