- Example has been appointed retainer PR agency for Wunderlich Lane, tasked with amplifying its reputation. The strategy will focus on precinct-wide storytelling and momentum-building, beginning with NightShift, a week-long after-dark festival celebrating the winter solstice.
- The agency has been named strategic marketing partner for House Made Hospitality's new venues at Sofitel Sydney Wentworth, including Tilda, Bar Tilda, Delta Rue and Wentworth Bar. They will lead brand storytelling and culturally-led programming to support the precinct's ongoing contribution to Sydney�s CBD.
- Example has taken its placemaking expertise to Queensland with Moreton Hospitality, and is tasked with leading concept development, branding and amplification for the relaunch of The Beach Hotel Stradbroke Island.
The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.