APRW has appointed Benjamin Lee, also known as Mr Miyagi, as Associate Director. In this new role, he leads strategic communications initiatives for APRW’s client portfolio and supports the agency’s capabilities in branded content, transmedia storytelling, and executive communications training.
Benjamin will continue his consultancy with Beach House Pictures / Space Lion Studios, where he advises on branded content development for streaming and commercial productions.
His appointment also enhances APRW’s specialised studios, Knowledge Studio by APRW (KnowS), where he supports the expansion of its offerings through strategic storytelling workshops and content strategy training for senior leaders.
"We are thrilled that Benjamin is joining our team at APRW," said Cho Pei Lin, Managing Director of APRW. "His proven ability to deliver groundbreaking communications solutions, combined with his deep relationships across Singapore's public and private sectors, will significantly strengthen our strategic capabilities and creative excellence across both our Knowledge Studio and Digital Studio offerings."
"I believe the future of effective communications lies at the intersection of authentic storytelling and strategic messaging," said Benjamin. "Joining APRW allows me to expand my impact across the regional communications landscape while expediting branded content opportunities for clients. This enables me to bring both strategic depth and creative execution excellence to APRW's clients, particularly in developing campaigns that transcend traditional PR boundaries."
(Photo credit: APRW)
18 November 2025 5:20 AM
2 mins read
The Global Public Relations Conference & Festival Malaysia 2025 (GPRCFMY) was held at the World Trade Centre Kuala Lumpur from 13 to 15 November. Organised by the Public Relations Practitioners Society of Malaysia (PRactitioners), the event was officiated by the Sultan of Perak Darul Ridzuan, His Royal Highness Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah, with Malaysia’s Minister of Communications, YB Datuk Fahmi Fadzil, also in attendance. The three-day gathering brought together more than 500 communications professionals, media, academics, and students from across ASEAN, Africa, and Northeast Asia.
Under the theme “Humanity Amplified: Redefining Public Relations in the Age of Intelligence”, the programme featured plenary sessions, panel discussions, and masterclasses. Sessions explored critical topics such as trust in times of change, innovation, ethics in communication, leadership communications, cross-cultural messaging, influence, and the future of PR. Speakers included industry leaders such as Mohd Said Bani (Public Relations Consultants Association of Malaysia), Sri Idris Jala (PEMANDU Associates), Samsul Ariffin Zainuddin (Tenaga Nasional Berhad), Najmuddin Abdullah (Universiti Teknologi MARA), Farrah Naz Abd Karim (Media Prima), and Khairy Jamaluddin, former Minister of Health Malaysia.
Other highlights of the event included the launch of the PRactitioners website and the publication of the book Code of Ethics and Integrity in Public Relations, officiated by Her Royal Highness Tengku Permaisuri Hajah Norashikin, Permaisuri of Selangor.
17 November 2025 10:29 AM
2 mins read
Karen Yap has launched Kyrah & Song Advisory, an integrated communications agency working with clients across the consumer, real estate, financial services, and healthcare sectors.
Karen brings over 15 years of strategic communications leadership to the firm, having held senior roles at Weber Shandwick, Hill & Knowlton, MSL, Klareco Communications, and Temasek. Her work spans advisory support for multinationals, public institutions, and companies navigating reputational issues.
Kyrah & Song Advisory also partners with Boardlens, a boardroom advisory firm, to provide support in crisis preparedness and reputation management.
17 November 2025 6:50 AM
1 min read
