APRW has appointed Benjamin Lee, also known as Mr Miyagi, as Associate Director. In this new role, he leads strategic communications initiatives for APRW’s client portfolio and supports the agency’s capabilities in branded content, transmedia storytelling, and executive communications training.
Benjamin will continue his consultancy with Beach House Pictures / Space Lion Studios, where he advises on branded content development for streaming and commercial productions.

His appointment also enhances APRW’s specialised studios, Knowledge Studio by APRW (KnowS), where he supports the expansion of its offerings through strategic storytelling workshops and content strategy training for senior leaders.

"We are thrilled that Benjamin is joining our team at APRW," said Cho Pei Lin, Managing Director of APRW. "His proven ability to deliver groundbreaking  communications solutions, combined with his deep relationships across Singapore's public and private sectors, will significantly strengthen our strategic capabilities and creative excellence across both our Knowledge Studio and Digital Studio offerings."

"I believe the future of effective communications lies at the intersection of authentic storytelling and strategic messaging," said Benjamin. "Joining APRW allows me to expand my impact across the regional communications landscape while expediting branded content opportunities for clients. This enables me to bring  both strategic depth and creative execution excellence to APRW's clients, particularly in developing campaigns that transcend traditional PR boundaries."

(Photo credit: APRW)