W Communications has launched in Malaysia with a dedicated in-market team, appointing Kiersten Chaik as Country Manager to drive growth.
The Malaysia operation will provide senior counsel across consumer, corporate and integrated communications, working closely with W’s Singapore headquarters to deliver regional support. The expansion forms part of the agency’s broader APAC growth plans and includes the development of an expanded in-market presence as operations scale.
Kiersten brings over 15 years of experience in agency and strategic communications. She previously spent more than seven years at BCW, where she served as Executive Vice President, Managing Director and Market Lead, overseeing consumer and corporate mandates, brand launches, executive visibility and multi-market delivery.
Earlier in her career, she worked across consumer brand and technology accounts, alongside crisis and reputation planning. She also founded a boutique consultancy focused on crisis and strategic advisory, in addition to executive training programmes.
“Malaysia is a market where reputation, culture and commercial ambition intersect in ways that demand both local acuity and regional consistency,” said Robin Chang, General Manager, APAC, W Communications Asia. “We’re seeing more regional decision-making and investment concentrate here, and clients want senior counsel that can move at speed. This expansion gives us a sharper Malaysia lens while staying tightly connected to our APAC engine in delivering integrated work across markets without friction.”
Commenting on her appointment, Kiersten said, “I’m excited to take on this role and to build W Malaysia with real momentum. This is a market where consumers are quick to choose, quicker to switch, and brutally honest about what feels real. We’ll bring sharp local insight, integrated execution across earned, social and creators, and creative ideas that people actually want to talk about. The aim is simple: make brands more relevant, more loved, and ready to grow.”
