Burson to welcome new Corporate Affairs Head

Alliyah Villeza has joined Lalamove Philippines as Public Relations Lead, where she will lead public relations and corporate communications initiatives, including campaign development, media relations, agency management, partnership engagement, reputation management and issues monitoring.

She brings both in-house and agency experience from her previous roles at Meralco PowerGen and RedTorch Communications. 

Paritee-backed North Seventy Five has expanded its operations into Abu Dhabi. The move marks a pivotal step in the communications agency's growth strategy and responds to growing demand from clients operating in the UAE capital.

"Abu Dhabi is a distinct and extraordinary market in its own right. Between us, Iman and I have advised its governments, institutions, and businesses for over two decades. The emirate demands communications expertise that is as deeply rooted in local context as it is globally connected, and we are proud to bring North Seventy Five's full capabilities to the clients building its future,” said Lisa Welsh, Co-Founder & Managing Partner, North Seventy Five.

The agency offers its full suite of integrated communications services to Abu Dhabi clients, including strategy, creative campaigns, design and identity, content and publishing, leadership training, corporate communications, crisis response, and data intelligence, all delivered by senior and bilingual advisors embedded in the region. 

Australasian independent marketing and communications agency, Bastion, has appointed Sharon Adams as Head of Operations. In the role, she will work closely with the agency's leadership team to strengthen operational efficiency, support cross-disciplinary collaboration, and further evolve the agency's integrated model.

Based in Melbourne, Sharon joins the agency with more than two decades' experience leading operations across agencies and creative businesses. She brings expertise in agency operations, workflow optimisation, resource management, and integrated delivery, with prior senior operational leadership roles at Plus Also Studios (Howatson+ Co), CHEP Network, and Clemenger BBDO.

Cheuk Chiang, Bastion Group CEO, said the appointment reflects Bastion's continued investment in building the infrastructure and capability required for its next phase of growth.

"Sharon is an exceptional operational leader with a proven ability to bring together people, process and capability in a way that drives stronger performance," he said.

"As Bastion continues to grow and deliver increasingly integrated solutions for clients, strengthening our operating model is critical. Sharon’s experience and leadership will help ensure we continue to scale effectively while maintaining the agility and collaboration that sets Bastion apart, putting both our business and our clients in a stronger position of strength for future growth."

Sharon said: "Bastion has built an incredibly strong reputation for delivering integrated thinking and modern marketing solutions that genuinely connect with audiences.

"What attracted me to the business was its entrepreneurial spirit, ambitious growth trajectory and commitment to collaboration across disciplines. I'm looking forward to helping strengthen the operational foundations that support great work, great people and continued growth."

 ^{(Pictured: Cheuk Chiang and Sharon Adams)}