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Bastion Shine
Industry update

Bastion Shine helps power automotive launch with NordEast

by Telum Media
8 September 2025 4:00 PM
1 min read

Bastion Shine has been appointed as NordEast Vehicle Distributors' integrated agency partner, supporting the distribution business in uniting six Geely Group brands under one umbrella.

NordEast, the new distribution division of Giltrap Group, will be uniting Volvo, Polestar, Lotus, Geely, Farizon, and Zeekr, collectively accounting for 85 per cent of New Zealand's electrified vehicle market.

The partnership will see Bastion Shine deliver across advertising, creative, digital, PR, social and experiential, pairing its integrated model with NordEast's team to launch with a single, cohesive strategy and execution.

Bastion Shine's CEO, Toby Sellers, said: "We're incredibly proud to partner with Dane and the team at NordEast from strategy through to execution, in what is one of the most significant launches in New Zealand’s automotive history.

"Supporting NordEast gives our team the opportunity to deliver the full breadth of our services across a portfolio of amazing brands to elevate NordEast as leaders of electrified mobility in New Zealand."

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