PR News
Bastion Shine

Bastion Shine helps power automotive launch with NordEast

Bastion Shine has been appointed as NordEast Vehicle Distributors' integrated agency partner, supporting the distribution business in uniting six Geely Group brands under one umbrella.

NordEast, the new distribution division of Giltrap Group, will be uniting Volvo, Polestar, Lotus, Geely, Farizon, and Zeekr, collectively accounting for 85 per cent of New Zealand's electrified vehicle market.

The partnership will see Bastion Shine deliver across advertising, creative, digital, PR, social and experiential, pairing its integrated model with NordEast's team to launch with a single, cohesive strategy and execution.

Bastion Shine's CEO, Toby Sellers, said: "We're incredibly proud to partner with Dane and the team at NordEast from strategy through to execution, in what is one of the most significant launches in New Zealand’s automotive history.

"Supporting NordEast gives our team the opportunity to deliver the full breadth of our services across a portfolio of amazing brands to elevate NordEast as leaders of electrified mobility in New Zealand."

Previous story

WPP announces global leadership appointments

Next story

SCMP Business Reporter starts new chapter in comms

You might also enjoy

H/Advisors
Moves

H/Advisors Klareco promotes Associate Director in Singapore

Sherilyn Yang has stepped up to the role of Associate Director, Financial Communications at H/Advisors Klareco.

Based in Singapore, she leads the firm’s financial communications team, providing strategic counsel to clients across sectors on investor relations, financial communications and transaction communications.

Sherilyn advises on initial public offerings, mergers and acquisitions, capital markets transactions and other strategic corporate situations. She joined the firm as a Senior Consultant in 2024.

Lachlan
Industry update

Lachlan Johnston and Tom Callachor team up to launch new consultancy

Lachlan Johnston and Tom Callachor have come together to launch Sedgwick Advisers, a new Australian-based reputation management, strategic communications, and public affairs advisory firm.

Sedgwick Advisers offers a range of services spanning strategic communications and reputation management, crisis and issues management, litigation and investigation support, regulatory and government affairs, and executive positioning and stakeholder engagement.

The pair bring more than 55 years’ combined experience, having previously advised ASX-listed companies, private organisations, industry bodies, and high-profile individuals.

A journalist turned communications professional, Lachlan has more than 30 years’ experience, with roles in Australia and the UK. He has held senior positions at companies including Woolworths Group, Morrow Sodali, Qantas, and AMP.

Tom brings more than 25 years’ experience in public affairs, regulation, and communications, spanning sectors including gambling, entertainment, sport, and healthcare. He has also spent part of his career as an ASX executive and in government as Chief of Staff to several ministers. 

Tara
Moves

Tara Pereira takes up new appointment as Head of Communications

Tara Pereira has joined Australian deep tech investment fund, Main Sequence, as Head of Communications. She has moved in-house following nearly eight years at Sling & Stone, most recently as Associate Director, Deep Tech & Science.

Tara also holds agency experience at FleishmanHillard, Eleven and Thrive PR.