WPP announces global leadership appointments

WPP has made a series of strategic global leadership appointments and named Devika Bulchandani as Chief Operating Officer of WPP, and Laurent Ezekiel as Global CEO of Ogilvy Group and Executive Sponsor for WPP Open X. Additionally, Floriane Tripolino has been appointed CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company.
As Chief Operating Officer, Devika is responsible for commercialising services and solutions across WPP to drive intelligent growth for WPP’s clients worldwide. Prior to this, she was Global CEO of Ogilvy, where she worked to diversify the network’s client roster over four years.

Succeeding Devika as the new CEO Ogilvy Group, Laurent oversees the creative network’s global business, spanning integrated marketing capabilities that include advertising, PR, social & influence, customer engagement, consulting, and health. Laurent most recently served as CEO of WPP Open X for The Coca-Cola Company, after securing the the global marketing agency partnership in 2021.

In her new role as CEO of WPP Open X, Floriane is tasked with building upon model established in 2021 that brings together creative, media, social, influencer, commerce, PR, data, and technology into a marketing ecosystem. This global network-to-network partnership was specifically designed to support The Coca-Cola Company’s marketing transformation.

“These appointments underscore WPP’s commitment to delivering unparalleled value and innovation. Devika’s deep obsession with helping our clients grow and win, will help us accelerate our growth across the entire WPP landscape. Laurent's close, successful partnership with The Coca Cola Company and creation of WPP Open X gives him valuable insight and experience to help navigate the needs of our largest clients, many of which are housed in Ogilvy," said Cindy Rose, CEO of WPP.

"These leaders embody the strategic vision and creative excellence that define WPP. Their collective expertise will play a crucial part in helping me drive WPP to our next phase of growth and ensuring our clients continue to win in a rapidly evolving market.”

^{(Pictured from left to right: Laurent Ezekiel, Floriane Tripolino, Devika Bulchandani)}