Patricia Malay

Patricia Malay is General Manager of Bud Communications, an independent PR and content agency operating across Asia Pacific, and founder of Candour Leads, an advisory practice for leaders navigating transitions and organisational change. With over 20 years of experience across agency and in-house roles - including positions at FleishmanHillard, Havas, Burson, and Ogilvy - she has built a reputation for exploring the human dimensions of communications work: how talent develops, how leaders communicate honestly, and how organisations build cultures where capable people choose to stay and grow. Patricia is based in Singapore and writes regularly on AI's impact on communications careers, regional talent development, and the gap between what leaders know and what they say.