EGO Group has named Sultan Alotaibi  as Director of Communications and International Relations. Based in Riyadh, he oversees the global expansion and strategic communication efforts of all Ego Group brands, including Ego Real Estate, Ego Travel & Tourism, and Ego IT Solutions & Information Technology.Sultan is also tasked with strengthening the Group's international presence, enhancing its footprint in Saudi Arabia, developing high-impact strategic partnerships, and leading public relations initiatives to elevate the brand’s global standing. Prior to his promotion, he was a PR Specialist at the company since 2023.

Icon Agency (ICON) has elevated Tom Lock to Head of Queensland.

In the new role, Tom will continue to lead the agency's Queensland operations, while supporting national growth and driving activity across corporate, consumer, and government communications. He also remains responsible for the agency’s overall national consumer PR remit.

Since joining ICON in 2023, Tom has assisted in expanding the Queensland team and strengthening national client partnerships. He brings experience across both holding group and independent agencies, spanning various industries, including consumer brand, healthcare, finance, technology, tourism, retail, automotive, not-for-profit, and government. He has led work for brands such as Instagram, Schneider Electric, MyFitnessPal, Royal Canin, and Amplar Health.

ICON's Executive Director; Brand, Creative and Communications, Georgina Rees, said: "Tom's appointment builds on ICON's mission to provide a strong, locally grounded communications offer that connects national expertise with regional insight."

ICON's Co-founder and Managing Director, Joanne Painter, added: "Queensland is at the centre of Australia's next decade of growth, from infrastructure and innovation to global events and cultural leadership. Tom's appointment recognises that significance. His experience and vision ensures ICON continues to deliver meaningful impact for our clients and the communities we serve."

The Global Public Relations Conference & Festival Malaysia 2025 (GPRCFMY) was held at the World Trade Centre Kuala Lumpur from 13 to 15 November. Organised by the Public Relations Practitioners Society of Malaysia (PRactitioners), the event was officiated by the Sultan of Perak Darul Ridzuan, His Royal Highness Sultan Nazrin Muizzuddin Shah Ibni Almarhum Sultan Azlan Muhibbuddin Shah Al-Maghfur-Lah, with Malaysia’s Minister of Communications, YB Datuk Fahmi Fadzil, also in attendance. The three-day gathering brought together more than 500 communications professionals, media, academics, and students from across ASEAN, Africa, and Northeast Asia.

Under the theme “Humanity Amplified: Redefining Public Relations in the Age of Intelligence”, the programme featured plenary sessions, panel discussions, and masterclasses. Sessions explored critical topics such as trust in times of change, innovation, ethics in communication, leadership communications, cross-cultural messaging, influence, and the future of PR. Speakers included industry leaders such as Mohd Said Bani (Public Relations Consultants Association of Malaysia), Sri Idris Jala (PEMANDU Associates), Samsul Ariffin Zainuddin (Tenaga Nasional Berhad), Najmuddin Abdullah (Universiti Teknologi MARA), Farrah Naz Abd Karim (Media Prima), and Khairy Jamaluddin, former Minister of Health Malaysia.

Other highlights of the event included the launch of the PRactitioners website and the publication of the book Code of Ethics and Integrity in Public Relations, officiated by Her Royal Highness Tengku Permaisuri Hajah Norashikin, Permaisuri of Selangor.