Icon Agency appoints Head of Queensland

Moves

Icon Agency appoints Head of Queensland

by Telum Media

18 November 2025 12:34 AM

2 mins read

Icon Agency (ICON) has elevated Tom Lock to Head of Queensland.

In the new role, Tom will continue to lead the agency's Queensland operations, while supporting national growth and driving activity across corporate, consumer, and government communications. He also remains responsible for the agency’s overall national consumer PR remit.

Since joining ICON in 2023, Tom has assisted in expanding the Queensland team and strengthening national client partnerships. He brings experience across both holding group and independent agencies, spanning various industries, including consumer brand, healthcare, finance, technology, tourism, retail, automotive, not-for-profit, and government. He has led work for brands such as Instagram, Schneider Electric, MyFitnessPal, Royal Canin, and Amplar Health.

ICON's Executive Director; Brand, Creative and Communications, Georgina Rees, said: "Tom's appointment builds on ICON's mission to provide a strong, locally grounded communications offer that connects national expertise with regional insight."

ICON's Co-founder and Managing Director, Joanne Painter, added: "Queensland is at the centre of Australia's next decade of growth, from infrastructure and innovation to global events and cultural leadership. Tom's appointment recognises that significance. His experience and vision ensures ICON continues to deliver meaningful impact for our clients and the communities we serve."

Telum Media creating connections

Get in touch to learn more

Book a demo

You might also enjoy

Moves

CMU OmniClear welcomes Associate Director

CMU OmniClear, a subsidiary of the Exchange Fund operating the Central Moneymarkets Unit on behalf of the Hong Kong Monetary Authority, has appointed Johnny Tam as Associate Director, Corporate Communications.

In his new capacity, he implements integrated communications strategies, ensuring a cohesive brand narrative and messaging across all channels to drive the company’s goal of becoming a major central securities depository in the region.

Johnny brings to his new role over a decade of experience in building corporate reputation and strategic communications for local and international audiences. He previously served roles at the Legislative Council Secretariat, HKUST, HKU Business School, and the English Schools Foundation. Based in Hong Kong, he began his career as a journalist at the South China Morning Post.

17 November 2025 9:44 AM

1 min read

Industry update

Karen Yap sets up agency in Singapore

Karen Yap has launched Kyrah & Song Advisory, an integrated communications agency working with clients across the consumer, real estate, financial services, and healthcare sectors.

Karen brings over 15 years of strategic communications leadership to the firm, having held senior roles at Weber Shandwick, Hill & Knowlton, MSL, Klareco Communications, and Temasek. Her work spans advisory support for multinationals, public institutions, and companies navigating reputational issues.

Kyrah & Song Advisory also partners with Boardlens, a boardroom advisory firm, to provide support in crisis preparedness and reputation management.

17 November 2025 6:50 AM

1 min read

Industry update

Bacchus sets up Riyadh office, appoints lead

Bacchus has officially opened its Saudi Arabia office, expanding the agency's presence across the GCC region. From Riyadh, Bacchus, will be the seventh agency location, joining London, New York, Miami, Los Angeles, Dubai, and Doha.

The agency has appointed Tarek ElMoukachar (pictured) as Senior Partner and Co-Founder of Bacchus KSA to lead the growth strategy in the territory, working alongside Bacchus UAE Co-Founder Fiona Wishart, and global support from Bacchus Co-CEO & Co-Founder, Anouschka Menzies. This unified approach aimed to leverage Bacchus’ global network and strengthen the agency’s presence throughout key growth markets.

Anouschka said, “Having worked extensively in the Kingdom we are delighted that Tarek joins Bacchus to lead our local team alongside Fiona. Tarek is highly experienced and brings a wealth of expertise from his previous roles, already driving significant campaigns for some of the region’s most pioneering developments, hospitality brands and corporate entities.”

Tarek said on his appointment, “After working with the incredibly talented Bacchus team in my previous role, I’m immensely looking forward to this next chapter of growth and expansion for the agency. Bacchus’ global reach and powerful understanding of a highly influential community are an incredible opportunity to bring world-class expertise and service to the region.”

The Riyadh office offers the agency’s suite of integrated services, including consumer, corporate, and crisis communication, strategy and advisory, reputation management, digital and social media, as well as event management and production. The agency focuses on sectors aligned with Saudi Arabia’s Vision 2030, including real estate, hospitality, tourism, luxury, fashion, and F&B.

The team is already supporting clients such as Boutique Group, the 5* luxury hotel, Rosewood Jeddah, Leylaty Group, and Jayasom Wellness Resort AMAALA. For events in the Kingdom, the team has supported Incorta, a San Francisco-based data delivery platform, at their NoLimits event in Riyadh, and the launch of Benoit, helmed by Chef Alain Ducasse in the King Abdullah Financial District (KAFD). Bacchus KSA will also extend the global agency’s work in corporate and reputation management, with key clients including the Maldives International Financial Centre and MBS Global Investments.

17 November 2025 6:39 AM

2 mins read