Icon Agency appoints Head of Queensland

Icon Agency (ICON) has elevated Tom Lock to Head of Queensland.

In the new role, Tom will continue to lead the agency's Queensland operations, while supporting national growth and driving activity across corporate, consumer, and government communications. He also remains responsible for the agency’s overall national consumer PR remit.

Since joining ICON in 2023, Tom has assisted in expanding the Queensland team and strengthening national client partnerships. He brings experience across both holding group and independent agencies, spanning various industries, including consumer brand, healthcare, finance, technology, tourism, retail, automotive, not-for-profit, and government. He has led work for brands such as Instagram, Schneider Electric, MyFitnessPal, Royal Canin, and Amplar Health.

ICON's Executive Director; Brand, Creative and Communications, Georgina Rees, said: "Tom's appointment builds on ICON's mission to provide a strong, locally grounded communications offer that connects national expertise with regional insight."

ICON's Co-founder and Managing Director, Joanne Painter, added: "Queensland is at the centre of Australia's next decade of growth, from infrastructure and innovation to global events and cultural leadership. Tom's appointment recognises that significance. His experience and vision ensures ICON continues to deliver meaningful impact for our clients and the communities we serve."