Barry King has been appointed Managing Director of Action Global Communications' operations in Saudi Arabia, having spearheaded the agency's re-entry into the Kingdom. Re-establishing the firm's Riyadh office in 2024, he continues expanding the agency's footprint, expertise, and offerings in Saudi Arabia and the wider region.

Barry has been with Action for close to nine years, and prior to his latest appointment, he served as the agency's UAE General Manager. Before Action, he held journalism roles with more than 15 years of experience at titles including 7DAYS UAE, Emirates Today, and Gazette Media Company (part of Trinity Mirror) in the UK.

MCN has promoted Roksar Kamal to Senior Public Relations Manager. In this expanded role, she is driving the strategic PR agenda across a broader portfolio of MCN’s creative agencies, with a focus on amplifying the agency's work, elevating its leadership presence, strengthening partnerships across the region and strengthening brand equity across key sectors and markets.

"I’m excited to play a deeper role in shaping how we tell our story - to the industry, to our partners, and to the world," Roksar added.

Roksar has been with the agency since last year, and prior to this, she managed PR at Knight Frank Middle East. She also brings content experience from noon, Namshi.com, and ITP.

Layla El Najjar has joined The Catalyst Agency as an Account Director to lead the agency’s expansion into the MENA region, focusing on the gaming and tech sectors.

Based in Dubai, Layla joins The Catalyst Agency following more than four years at 8 Point Media, where she managed accounts for brands in the gaming and technology sectors, including Razer, Bethesda, and Square Enix. She specialised in bringing these brands to market and growing their presence across media and regional communities.

Layla also brings agency experience from Faux Consultancy and Sticky Ginger PR, where she worked with F&B, hospitality, and luxury fashion brands.