Zuan Azmi joins infrastructure and development company

AFA Group has appointed Zuan Azmi as its Head of Corporate Communications, based in Malaysia. In this role, he oversees strategic communications and reputation management, including media and stakeholder relations, crisis and issues management, integrated campaigns and CSR, as well as digital ecosystem and internal communications.

Zuan joins from Tronic Asia, where he was Senior Manager, PR & Media. He also brings communications experience from previous roles at the Ministry of Finance Malaysia, MyCreative Ventures and the Malaysian Rubber Council.

"Moving to AFA Group is a strategic step for me to bridge the gap between high-level infrastructure, including key networks like the KL-Karak Highway and East Coast Highway 1 (LPT1), and the people it serves. My mission here is simple: to architect a narrative that is both transparent and world-class," commented Zuan of his new appointment.

In conversation with Telum Media, he further mentioned moving beyond what he calls "traditional PR." In this new role, Zuan looks to focus on relevance, reliability, and showcasing content that provides real solutions and impact.