Wristcheck appoints Brand and Comms Director

Cafe Deco Group has appointed JIN Communications as its integrated communications agency to oversee its public relations mandate across Hong Kong and international markets.

Under the one-year partnership, the agency leads group-wide PR strategy and execution across Cafe Deco Group’s Hong Kong portfolio and its international presence in Australia, spanning both traditional and digital platforms with a focus on strengthening visibility and audience engagement.

Catherine Yuen, Director of Sales and Business Development at Cafe Deco Group, said, “Cafe Deco Group has long been recognised for delivering quality dining and memorable experiences in Hong Kong. By partnering with JIN Communications, we look forward to presenting our brands with fresh storytelling and effective strategies that strengthen our presence in the market".

Minnie King, Founder and Director of JIN Communications, added, “We have worked with Cafe Deco Group on many successful opening campaigns over the past three years, and are excited to elevate the group’s media awareness and public appreciation through our continuous partnership.” 

Lady Yulian Putri has stepped into the role of Director of Marketing and Public Relations at The Sira, a Luxury Collection Resort and Spa, Lombok.

Based in Indonesia, she oversees external communications strategy and marketing operations, spanning corporate branding, media and stakeholder engagement, crisis communications, events, and social media. Yulian joins from DoubleTree By Hilton Jakarta - Diponegoro, where she led brand storytelling, public relations, and digital marketing. 

Shannon Rees has started Nuance - Communications and Engagement Group a communications consultancy based in Australia, with a focus on strategy, government and communications. She was at the NDIS for more than a decade, where she held roles including as GM Strategic Communications. Prior to this, Shannon lead communications and brand for the Western Bulldogs and was Chief of Staff for Federal Sport Minister, Kate Ellis