alt/shift/ appoints Sydney Managing Director

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alt/shift/ appoints Sydney Managing Director

by Telum Media

8 September 2025 4:00 PM

2 mins read

Independent creative communications agency, alt/shift/, has announced the appointment of Katie Raleigh as Managing Director of its Sydney office. The appointment builds on a period of growth for the agency, following the recent promotion of four senior team members to newly created Practice Head roles.

Katie joined alt/shift/ after more than seven years at Poem, where she rose from Group Account Director, Head of Studio, to Managing Director, helping steer the agency through a period of expansion. Prior to that, she held roles at Samsung Electronics and One Green Bean, working with a range of global and local brands across consumer, entertainment, tech and lifestyle.

As Managing Director, Katie will oversee the Sydney office’s portfolio and work across the agency's national offering to drive its business.

Katie said: “When I looked at what alt/shift/ has achieved in less than a decade - three offices nationwide, bold new services, and an exciting pipeline of work - it was clear this was where I wanted to be.

"I've long admired alt/shift/ for its fearless, behaviourally informed earned approach. Leading the Sydney team at such a pivotal moment was an opportunity I couldn’t pass up. I’m ready to dive in, champion fresh thinking, and build an agency that creates both cultural and commercial impact."

alt/shift/'s Co-founder and National CEO, Elly Hewitt, said: "Katie’s reputation speaks for itself. She's a brilliant operator with the vision, drive and creative smarts to lead our Sydney office into an exciting new chapter.

"Katie's known for delivering modern, culture-led work that earns real impact. I’m delighted that we could attract talent of her calibre to help us further develop our integrated offering. We couldn’t be more thrilled to welcome Katie as a Shifty.”

^{(Pictured: Elly Hewitt and Katie Raleigh)}

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