Gwen Wunderlich (pictured), CEO and Partner of international PR and communications firm WKC Global, has launched WNDR GROUP. The group is a strategic advisory and communications firm dedicated to helping international brands and creative companies explore, enter, and grow across Saudi Arabia and the UAE.
This launch follows the opening of WKC Global’s Middle East office in 2023, and through WNDR GROUP, Gwen and the team aim to build deeper bridges between the U.S., Europe, and the Gulf, focusing on high-impact creative sectors including fashion, design, film, architecture, beauty, and hospitality.
“Saudi Arabia and the UAE are shaping one of the most exciting creative transformations in the world,” said Gwen. “Our goal with WNDR GROUP is to connect global brands with the region’s extraordinary energy and vision - helping them enter the market with cultural alignment, strategic storytelling, and meaningful relationships.”
Gwen has more than 27 years of global experience, having worked with brands and institutions across fashion, design, culture, and hospitality. In Saudi Arabia, she has collaborated with the Royal Commission for AlUla, Craft Group, and SIFR Studio, as well as with international creatives Swizz Beatz and Alicia Keys on initiatives such as Women to Women, Saudi Bronx, AlUla on Wheels, and the Khaybar Volcano Camp.
Earlier this month, WNDR GROUP led the regional launch of Zinc Media Group, the London-based production company behind content for Disney, Netflix, and National Geographic, across Saudi Arabia and the UAE.
In November, the group will debut two new clients during Dubai Design Week and throughout Saudi Arabia: Art + Loom, a Miami-based luxury rug atelier, and Shanna Gatanis, founder of Interior Design + Architectural Detailing firm, Shanna Gatanis Design.
Gwen has also consulted for a roster of global clients - including House of Kirschner, Wynwood House, and Opus Unlimited on Gulf expansion, market-entry strategies, and cultural positioning.
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