PR News
WiredCo x Viva Leisure

WiredCo. to work with global fitness brand

Fitness and lifestyle group, Viva Leisure, has appointed WiredCo. as its 'Brandformance' agency of record, following a competitive pitch.

Spanning brand paid media, creative, and earned media, the appointment will see WiredCo. working across Viva's house of brands to help achieve the businesses' short and long-term growth goals.

WiredCo.'s Founder and CEO, Angela Hampton, said: "We're so excited to be partnering with such an impressive house of brands and a leading Aussie business that’s been on an amazing growth journey. There's so much we're planning to do together and with the brilliant humans at Viva, we know it’s going to be an epic and seriously rewarding ride."

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Tanya McCloy moves into the retail sector as Communications Lead

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Tanya McCloy moves into the retail sector as Communications Lead

Tanya McCloy has joined Living Edge as Communications Lead, returning to the design industry after several years at Woods Bagot. She brings extensive experience in strategic communications and brand storytelling, having also led communications for global workspace brand, WeWork.

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Eloi Mota begins new comms role in film industry

Eloi Mota has been welcomed at Screen Producers Australia as Marketing Communications Manager. He was previously Head of Marketing and Creative at Icon Film Distribution for nearly seven years. 

Eloi's communications experience in the film industry spans 25 years, with senior roles at Warner Bros. Entertainment, Foxtel and Freeview Australia. 

Empyre
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Empyre Communications brews PR strategy for global coffee event in Dubai

Empyre Communications has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s coffee industry event organised by DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA). This fifth edition of World of Coffee Dubai will take place from 18th to 20th January 2026 at Za’abeel Halls of the Dubai World Trade Centre. 

The agency will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture. The appointment also marks the agency’s first partnership with DXB LIVE.

“We’re incredibly proud to be joining forces with DXB LIVE for the upcoming edition of World of Coffee Dubai," commented Stephanie Farah, Managing Director & Founder of Empyre Communications. "This partnership represents an exciting step for Empyre Communications as we bring our storytelling expertise to one of the region’s most dynamic and internationally recognised events. World of Coffee Dubai has become a beacon for creativity, culture, and connection, and we look forward to amplifying that narrative across local and regional media.”