Sydney-based LEO (Language Engine Optimisation advisory), LEOPRD, has signed an exclusive EMEA partnership with global communications firm, The Remarkables, to launch its services in the region.

Under the agreement, The Remarkables will distribute LEOPRD's proprietary expertise and methodology across the UK, Europe, Middle East and Africa, while LEOPRD will gain access to a network of more than 50 senior consultants spanning various markets and specialities, including campaigning, purpose and ESG, cybersecurity, and crisis and issues management.

Founder of LEOPRD, Celia Harding, said the team is already working with multinational consumer and B2B brands across Europe, uncovering significant blind spots in their AI visibility.

"This partnership allows us to scale that first-to-market framework globally, helping brands audit their presence, benchmark competitors, and build strategies to improve how they show up in AI responses," she said. 

Kerry Parkin, founder of The Remarkables, said: "Across every industry, leaders are asking how AI is shaping the way their brands are seen and understood.

"Partnering with LEOPRD allows us to answer that question with a robust methodology, giving communications a new level of clarity and measurability. We are investing behind this partnership because we believe LEO/GEO will become as fundamental to marketing and reputation management as SEO once was, and we want to help our clients lead that change.”

LEOPRD has also announced the appointment Caroline Page as PR Director. Caroline brings more than 15 years of international experience across multiple sectors including blockchain, cryptocurrency, government, entertainment and technology. She was recently Head of Communications at Virtually Human Studio, a Web3 entertainment company. As part of her role, she will lead LEO strategy for Australian startups, scaleups and enterprise brands.

Commenting on Caroline's appointment, Celia mentioned that she brings tech expertise that will define the next era of communications. 

"She joins at a time when the lines between reputation, relevance, and retrieval are blurring. Having her join the team means we can keep setting the standard for how brands are found and trusted in the digital age.”

(Pictured: Celia Harding)