The Institute of Public Relations of Singapore (IPRS) hosted its biennial PRISM Awards on Friday, 14 November 2025 in Singapore.
The awards recognise individuals and teams whose communications strategy and execution have not only adapted to industry shifts, but also advanced their organisations and contributed to the broader PR profession.
This year’s edition attracted 121 submissions across 27 award categories. Singlife and The Hoffman Agency were both awarded Outstanding Communications Campaign of the Year, while industry veteran, Xiaowei Liu received the Lifetime Communications Achievement Award.
The Guest-of-Honour, Mr Kiat How Tan, Senior Minister of State, Ministry of Digital Development and Information and Ministry of Health, also joined the IPRS Council in unveiling a new IPRS logo during the event.
Award recipients include:
Outstanding In-House Communications Team
Outstanding Communications Consultancy (Independent, Singapore)
Outstanding Communications Consultancy (Independent, Multi-Market)
Outstanding Campaign by a Non-Government Organisation or Not-for-Profit Organisation
Best Use of Storytelling in a Campaign
Read the full list of winners here.