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2025 CPRA Golden Target Awards

Winners announced for the 2025 CPRA Golden Target Awards

The Communications & Public Relations Australia (CPRA) Golden Target Awards has wrapped up its 49th edition, unveiling the full list of winners at its National Awards Night on 30th October at the Sheraton Grand Sydney, Hyde Park.

Three Platinum Awards were handed out during the night, with Keep Left securing the Platinum Award for Excellence in Measurement and Evaluation, Merlin Entertainments claiming the Platinum Award for National Campaign of the Year, and Meg Rayner from GMHBA nabbing the Platinum Award for National Leader of the Year.

Other top awards included:

  • Corporate Team of the Year: Communications Team - Merlin Entertainment
  • Government Team of the Year: Corporate Affairs Team - The Perth Mint
  • NFP Team of the Year: The Marketing Team - Orange Sky
  • Agencies of the Year: Agent99 (Small / Boutique), Sefiani (Medium), HAVAS Red (Large)
  • Leader of the Year: Lucy Beytagh from The LKB Agency (Agency) and Meg Rayner from GMHBA (NFP)
  • Professional of the Year: Anastasiia Nazarenko from Palin Communications (Agency) and Melinda Rogers from Brisbane Catholic Education (NFP)
  • Emerging Leader of the Year: Tayla Harvey from We Are Brooklyn
  • Student of the Year: Piper McDonald from RIMT University

CPRA CEO, Louise Harland-Cox, said this year's Awards reflected the diversity of Australia's communication sector and the association's growing reach in all industry sectors.

"We saw strong representation from not-for-profits, government and corporate teams alongside agencies, all delivering work that makes a tangible impact on people's lives," she said.

"It's a powerful demonstration of how communication continues to drive trust, connection and change."

The full list of winners can be found here.

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2025 MEPRA Awards winners revealed

The 17th edition of the MEPRA Awards announced its 2025 winners on 27 November, recognising work demonstrating strategic thinking, creativity, effective storytelling and measurable impact. The awards highlighted achievements in brand reputation, integrated communications and strategic narrative development, reflecting how agencies are adapting to a rapidly changing communications landscape.

Agency winners
Weber Shandwick MENAT dominated the evening with 26 wins, followed by Gambit Communications with 18 awards, securing their positions as leaders across popular categories. Weber Shandwick MENAT also claimed Large Agency of the Year, while Current Global MENAT was named Medium Agency of the Year, and The Romans took home Small Agency of the Year.

Individual honours
The Chairperson’s award was conferred upon Scott Armstrong (founder, Mentl) for accelerating mental health advocacy, whereas Brian Lott of Mubadala Investment Company won the Best Communicator of the Year. Tala Majzoub of HAVAS Red ME won the ‘Dave Robinson’ award for Outstanding Young Communicator of the Year, and Fathimath Nooha of Murdoch University won the Outstanding Student Campaign.

Kate Midttun, MEPRA Chairperson, commented, “MEPRA Awards has become a vital benchmark for recognising PR brilliance and exceptional talent in the Middle East’s PR and communications sector.  This has been a standout year for creative resilience, and work across the communications spectrum has been truly astounding. The honorees have showcased the power of PR to inform and engage, elevating the art of an insightful communications approach. Congratulations to all the winners tonight, and we would like to thank them for redefining excellence benchmarks, motivating the entire fraternity to gear up for the upcoming year.”

The 2025 awards were supported by Gambit Communications (Diamond Partner), TAQA (Platinum Partner), Weber Shandwick MENAT and CARMA (Gold Partners), along with Mubadala, Kibsons, SEC Newgate Middle East, Telum Media, Burson, Place Communications, First and Ten Productions, Current Global MENAT, Matrix Public Relations and AMEC.

View the full list of  2025 MEPRA winners here.

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