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2025 CPRA Golden Target Awards

Winners announced for the 2025 CPRA Golden Target Awards

The Communications & Public Relations Australia (CPRA) Golden Target Awards has wrapped up its 49th edition, unveiling the full list of winners at its National Awards Night on 30th October at the Sheraton Grand Sydney, Hyde Park.

Three Platinum Awards were handed out during the night, with Keep Left securing the Platinum Award for Excellence in Measurement and Evaluation, Merlin Entertainments claiming the Platinum Award for National Campaign of the Year, and Meg Rayner from GMHBA nabbing the Platinum Award for National Leader of the Year.

Other top awards included:

  • Corporate Team of the Year: Communications Team - Merlin Entertainment
  • Government Team of the Year: Corporate Affairs Team - The Perth Mint
  • NFP Team of the Year: The Marketing Team - Orange Sky
  • Agencies of the Year: Agent99 (Small / Boutique), Sefiani (Medium), HAVAS Red (Large)
  • Leader of the Year: Lucy Beytagh from The LKB Agency (Agency) and Meg Rayner from GMHBA (NFP)
  • Professional of the Year: Anastasiia Nazarenko from Palin Communications (Agency) and Melinda Rogers from Brisbane Catholic Education (NFP)
  • Emerging Leader of the Year: Tayla Harvey from We Are Brooklyn
  • Student of the Year: Piper McDonald from RIMT University

CPRA CEO, Louise Harland-Cox, said this year's Awards reflected the diversity of Australia's communication sector and the association's growing reach in all industry sectors.

"We saw strong representation from not-for-profits, government and corporate teams alongside agencies, all delivering work that makes a tangible impact on people's lives," she said.

"It's a powerful demonstration of how communication continues to drive trust, connection and change."

The full list of winners can be found here.

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