Wingstop Australia has named Hello as its full-service agency of record, following a competitive pitch process.
Hello's remit spans brand, creative, media, earned, experiential, digital, social, collaborator, in-store, POS and retail, one-to-one, and loyalty programs.
Sam Kelly, Managing Director of Hello, said that Wingstop is one of the world's most exciting brands: "They have a rich history and well-established presence in the US as sponsors of the NBA and UFC. Conversely, in emerging markets like the UK, they have won over Gen Z by tapping into culture and letting collaborators lead.
"Our approach locally will focus on a combination of big brand-building and activating Gen Z trendsetters in new media environments. This is a brand that doesn’t do quiet, and like the flavour: we're here to make noise."
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